Farmers vs Habitat:Which is searched more?
In September 2026, Farmers had more branded searches than Habitat among homeware brands worldwide. Farmers was estimated to have 1M branded searches compared to Habitat’s 11.7K, and held a 1.6% Share of Search versus Habitat’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Farmers or Habitat?
Compare the homeware brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Farmers, Habitat. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Kmart NZ | The Warehouse | Farmers | Habitat |
|---|---|---|---|---|---|
| Oct 2025 | 84.3% | 11.6% | 2.3% | 1.8% | 0.02% |
| Nov 2025 | 84.2% | 11.6% | 2.3% | 1.8% | 0.02% |
| Dec 2025 | 81.8% | 13.7% | 2.7% | 1.8% | 0.02% |
| Jan 2026 | 84.1% | 11.6% | 2.8% | 1.5% | 0.02% |
| Feb 2026 | 83.8% | 11.5% | 2.8% | 1.8% | 0.02% |
| Mar 2026 | 83.8% | 11.6% | 2.8% | 1.8% | 0.02% |
| Apr 2026 | 83.3% | 11.5% | 3.4% | 1.8% | 0.02% |
| May 2026 | 83.8% | 11.6% | 2.8% | 1.8% | 0.02% |
| Jun 2026 | 85.4% | 9.9% | 2.8% | 1.9% | 0.02% |
| Jul 2026 | 83.7% | 11.6% | 2.8% | 1.8% | 0.02% |
| Aug 2026 | 85.9% | 9.8% | 2.3% | 1.9% | 0.02% |
| Sep 2026 | 87.8% | 8.3% | 2.4% | 1.6% | 0.02% |
How has the Farmers and Habitat comparison changed over the last 12 months?
3 findings
- Farmers was ahead of Habitat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Farmers’ estimated Share of Search among homeware brands worldwide moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Habitat’s estimated Share of Search among homeware brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 12.5K to 11.7K.
How did search popularity change for homeware brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Farmers worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
Other head-to-heads among homeware brands
How each brand is measured
Brandwave collects information about searches that people make online using Farmers’ and Habitat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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