Habitat vs The Warehouse:Which is searched more?
In September 2026, The Warehouse had more branded searches than Habitat among homeware brands worldwide. The Warehouse was estimated to have 1.5M branded searches compared to Habitat’s 8.1K, and held a 2.4% Share of Search versus Habitat’s 0.01%. These are worldwide searches for English-language branded terms.
Follow Habitat vs The Warehouse and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Habitat or The Warehouse?
Compare the homeware brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Warehouse, Habitat. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Kmart NZ | The Warehouse | Farmers | Habitat |
|---|---|---|---|---|---|
| Oct 2025 | 84.3% | 11.6% | 2.3% | 1.8% | 0.01% |
| Nov 2025 | 84.2% | 11.6% | 2.3% | 1.8% | 0.01% |
| Dec 2025 | 81.8% | 13.7% | 2.7% | 1.8% | 0.01% |
| Jan 2026 | 84.1% | 11.6% | 2.8% | 1.5% | 0.01% |
| Feb 2026 | 83.9% | 11.5% | 2.8% | 1.8% | 0.01% |
| Mar 2026 | 83.8% | 11.6% | 2.8% | 1.8% | 0.01% |
| Apr 2026 | 83.3% | 11.5% | 3.4% | 1.8% | 0.01% |
| May 2026 | 83.8% | 11.6% | 2.8% | 1.8% | 0.01% |
| Jun 2026 | 85.4% | 9.9% | 2.8% | 1.9% | 0.01% |
| Jul 2026 | 83.8% | 11.6% | 2.8% | 1.8% | 0.01% |
| Aug 2026 | 85.9% | 9.8% | 2.3% | 1.9% | 0.01% |
| Sep 2026 | 87.8% | 8.3% | 2.4% | 1.6% | 0.01% |
How has the Habitat and The Warehouse comparison changed over the last 12 months?
3 findings
- The Warehouse was ahead of Habitat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Habitat’s estimated Share of Search among homeware brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, The Warehouse’s estimated Share of Search among homeware brands worldwide moved from 2.3% to 2.4%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for homeware brands worldwide in September 2026?
0 changes
Neither Habitat nor The Warehouse moved beyond provider rounding among homeware brands in September 2026.
Other head-to-heads among homeware brands
How each brand is measured
Brandwave collects information about searches that people make online using Habitat’s and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Habitat
1 branded search term
- habitat homeware
The Warehouse
1 branded search term
- warehouse
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.