Brandwave

How popular isHabitat in search?

In September 2026, there were an estimated 3.6K branded searches for Habitat worldwide which is down 18.2% over the last 12 months. Habitat holds <0.01% estimated Share of Search among curtain brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. IKEA90%
  2. Dunelm5.4%
  3. John Lewis4.4%
  4. Next0.15%
  5. Hillarys0.01%
  6. Habitat<0.01%
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Which curtain brands compete with Habitat?

Habitat against curtain brands worldwide, by month

Share of Search by month for IKEA, Dunelm, John Lewis, Habitat. The figures are in the table below the chart.

View monthly share of search table
MonthIKEADunelmJohn LewisNextHillarysHabitat
Oct 202588.1%6.5%5.3%0.12%0.01%<0.01%
Nov 202585.8%6.3%7.7%0.14%0.01%<0.01%
Dec 202585.8%6.3%7.7%0.11%<0.01%<0.01%
Jan 202688.1%6.5%5.3%0.12%0.01%<0.01%
Feb 202688.1%6.5%5.3%0.14%0.01%<0.01%
Mar 202687%6.4%6.4%0.17%0.01%<0.01%
Apr 202688%6.5%5.3%0.18%0.01%<0.01%
May 202688%6.5%5.3%0.21%<0.01%<0.01%
Jun 202688%6.5%5.3%0.18%<0.01%<0.01%
Jul 202689.1%5.4%5.4%0.18%0.01%<0.01%
Aug 202688.9%6.5%4.4%0.14%0.01%<0.01%
Sep 202690%5.4%4.4%0.15%0.01%<0.01%

  1. 1.IKEA

    90%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Dunelm

    5.4%

    Held 2nd. 3.4M estimated branded searches, -18.1% vs prior month. Share -1.1 points.

  3. 3.John Lewis

    4.4%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Next

    0.15%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hillarys

    0.01%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Habitat

    <0.01%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

Compare search popularity between Habitat and its closest rivals

Every comparison with Habitat

How has branded search demand for Habitat changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Habitat worldwide fell from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Habitat’s estimated Share of Search among curtain brands worldwide held steady at <0.01%.

How did search popularity change for curtain brands worldwide in September 2026?

  1. In September 2026, IKEA gained estimated Share of Search among curtain brands worldwide, from 88.9% to 90%.

  2. In September 2026, Dunelm lost estimated Share of Search among curtain brands worldwide, from 6.5% to 5.4%.

  3. Estimated monthly branded searches for Next worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  4. Estimated monthly branded searches for John Lewis worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

  5. Estimated monthly branded searches for Habitat worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How is Habitat measured?

Brandwave collects information about searches that people make online using Habitat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • habitat curtain

Do you work for Habitat? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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