Sephora vs Skinny:Which is searched more?
In September 2026, Sephora had more branded searches than Skinny among tan Remover brands worldwide. Sephora was estimated to have 16.6M branded searches compared to Skinny’s 246K, and held a 96.7% Share of Search versus Skinny’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sephora or Skinny?
Compare the tan remover brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sephora, Skinny. The figures are in the table below the chart.
View monthly share of search table
| Month | Sephora | Skinny | St.Tropez | Bondi Sands | Tanologist | Isle of Paradise |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.7% | 1.8% | 0.79% | 0.51% | 0.13% | 0.09% |
| Nov 2025 | 98.2% | 0.97% | 0.36% | 0.34% | 0.07% | 0.05% |
| Dec 2025 | 97.6% | 1.2% | 0.65% | 0.41% | 0.11% | 0.06% |
| Jan 2026 | 95.9% | 2.1% | 1.2% | 0.52% | 0.16% | 0.09% |
| Feb 2026 | 96.4% | 1.7% | 0.96% | 0.61% | 0.19% | 0.11% |
| Mar 2026 | 96.2% | 1.7% | 0.96% | 0.73% | 0.23% | 0.11% |
| Apr 2026 | 96.1% | 1.4% | 1.2% | 0.9% | 0.29% | 0.11% |
| May 2026 | 94.6% | 2.1% | 1.7% | 1.1% | 0.34% | 0.13% |
| Jun 2026 | 94.7% | 1.7% | 2.1% | 1.1% | 0.23% | 0.13% |
| Jul 2026 | 94.7% | 1.7% | 2.6% | 0.77% | 0.19% | 0.09% |
| Aug 2026 | 96.1% | 1.4% | 1.7% | 0.52% | 0.13% | 0.07% |
| Sep 2026 | 96.7% | 1.4% | 1.2% | 0.53% | 0.13% | 0.06% |
How has the Sephora and Skinny comparison changed over the last 12 months?
3 findings
- Sephora was ahead of Skinny in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sephora’s estimated Share of Search among tan Remover brands worldwide held steady at 96.7%, and its estimated monthly branded searches held steady at 16.6M.
- Across the 12 months ending September 2026, Skinny’s estimated Share of Search among tan Remover brands worldwide moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for tan Remover brands worldwide in September 2026?
2 changes
In September 2026, Sephora gained estimated Share of Search among tan Remover brands worldwide, from 96.1% to 96.7%.
In September 2026, Skinny rose from 3rd to 2nd among tan Remover brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Sephora’s and Skinny’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.