How popular isSephora in search?
In September 2026, there were an estimated 16.6M branded searches for Sephora worldwide which held steady over the last 12 months. Sephora holds 96.7% estimated Share of Search among tan Remover brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sephora96.7%
Skinny1.4%
St.Tropez1.2%
Bondi Sands0.53%
Tanologist0.13%- Isle of Paradise0.06%
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Which tan Remover brands compete with Sephora?
Share of Search by month for Sephora. The figures are in the table below the chart.
View monthly share of search table
| Month | Sephora | Skinny | St.Tropez | Bondi Sands | Tanologist | Isle of Paradise |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.7% | 1.8% | 0.79% | 0.51% | 0.13% | 0.09% |
| Nov 2025 | 98.2% | 0.97% | 0.36% | 0.34% | 0.07% | 0.05% |
| Dec 2025 | 97.6% | 1.2% | 0.65% | 0.41% | 0.11% | 0.06% |
| Jan 2026 | 95.9% | 2.1% | 1.2% | 0.52% | 0.16% | 0.09% |
| Feb 2026 | 96.4% | 1.7% | 0.96% | 0.61% | 0.19% | 0.11% |
| Mar 2026 | 96.2% | 1.7% | 0.96% | 0.73% | 0.23% | 0.11% |
| Apr 2026 | 96.1% | 1.4% | 1.2% | 0.9% | 0.29% | 0.11% |
| May 2026 | 94.6% | 2.1% | 1.7% | 1.1% | 0.34% | 0.13% |
| Jun 2026 | 94.7% | 1.7% | 2.1% | 1.1% | 0.23% | 0.13% |
| Jul 2026 | 94.7% | 1.7% | 2.6% | 0.77% | 0.19% | 0.09% |
| Aug 2026 | 96.1% | 1.4% | 1.7% | 0.52% | 0.13% | 0.07% |
| Sep 2026 | 96.7% | 1.4% | 1.2% | 0.53% | 0.13% | 0.06% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 96.7% | 16.6M | 0% | +0.6 points | |
| 2, moved from 3rd to 2nd | 1.4% | 246K | 0% | 0 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 1.2% | 201K | -33.2% | -0.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.53% | 90.2K | -0.41% | 0 points | |
| 5, held 5th | 0.13% | 22.2K | 0% | 0 points | |
| 6, held 6th | 0.06% | 10.2K | -18.2% | 0 points |
1.
96.7%
Held 1st. 16.6M estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
1.4%
Moved from 3rd to 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
1.2%
Moved from 2nd to 3rd. 201K estimated branded searches, -33.2% vs prior month. Share -0.6 points.
0.53%
Held 4th. 90.2K estimated branded searches, -0.41% vs prior month. Share 0 points.
0.13%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
0.06%
Held 6th. 10.2K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Sephora and its closest rivals
Every comparison with Sephora
26 comparisons
- Boots vs Sephora
- Sephora vs Ulta Beauty
- MINI vs Sephora
- MECCA vs Sephora
- Garnier vs Sephora
- Neutrogena vs Sephora
- Kiehl's vs Sephora
- BIC vs Sephora
- Sephora vs Vanity Fair
- Cult Beauty vs Sephora
- Kitsch vs Sephora
- Sephora vs Shiseido
- Purple vs Sephora
- Sephora vs Skinny
- Revlon vs Sephora
- Sephora vs St.Tropez
- Bondi Sands vs Sephora
- Schick vs Sephora
- Dr. Jart+ vs Sephora
- Sephora vs Tony Moly
- Flamingo vs Sephora
- Sephora vs Tanologist
- Neom vs Sephora
- Isle of Paradise vs Sephora
- Sephora vs Yes To
- Fancii vs Sephora
How has branded search demand for Sephora changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sephora worldwide held steady at 16.6M.
- Across the 12 months ending September 2026, Sephora’s estimated Share of Search among tan Remover brands worldwide peaked at 98.2% in November 2025 and was lowest at 94.6% in May 2026.
How did search popularity change for tan Remover brands worldwide in September 2026?
4 changes
In September 2026, Sephora gained estimated Share of Search among tan Remover brands worldwide, from 96.1% to 96.7%.
In September 2026, St.Tropez lost estimated Share of Search among tan Remover brands worldwide, from 1.7% to 1.2%.
In September 2026, Skinny rose from 3rd to 2nd among tan Remover brands worldwide.
Estimated monthly branded searches for Isle of Paradise worldwide fell 33.1% over 12 measured months, from 15.3K to 10.2K in September 2026.
Where does Sephora compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Beauty retailers | 1st of 5 | 56% | Show ranking |
| Face Roller brands | 1st of 7 | 86% | Show ranking |
| Eyebrow Razor brands | 1st of 7 | 87% | Show ranking |
| Sheet masks | 1st of 6 | 89.1% | Show ranking |
| Tan Remover brands | 1st of 6 | 96.7% | Shown above |
| Face Steamer brands | 1st of 3 | 97.3% | Show ranking |
How is Sephora measured?
Brandwave collects information about searches that people make online using Sephora’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sephora
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Is Sephora your brand?
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