How popular isSephora in search?
In September 2026, there were an estimated 16.6M branded searches for Sephora worldwide which held steady over the last 12 months. Sephora holds 87% estimated Share of Search among eyebrow Razor brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which eyebrow Razor brands compete with Sephora?
Share of Search by month for Sephora, MINI, BIC, Shiseido. The figures are in the table below the chart.
View monthly share of search table
| Month | Sephora | MINI | BIC | Shiseido | Revlon | Schick | Flamingo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 86.9% | 6.4% | 2.5% | 2.4% | 1.3% | 0.46% | 0.14% |
| Nov 2025 | 91.8% | 3.7% | 1.4% | 2% | 0.74% | 0.26% | 0.06% |
| Dec 2025 | 90.5% | 4.4% | 1.8% | 2% | 0.89% | 0.29% | 0.08% |
| Jan 2026 | 86.8% | 6.4% | 2.6% | 2.4% | 1.3% | 0.48% | 0.11% |
| Feb 2026 | 85% | 7.6% | 2.6% | 2.8% | 1.3% | 0.55% | 0.13% |
| Mar 2026 | 86.6% | 6.4% | 2.5% | 2.9% | 1% | 0.49% | 0.14% |
| Apr 2026 | 87.1% | 6.4% | 2.5% | 2.4% | 1.1% | 0.43% | 0.14% |
| May 2026 | 84.4% | 7.6% | 2.6% | 3.4% | 1.2% | 0.59% | 0.2% |
| Jun 2026 | 84.9% | 7.6% | 2.5% | 2.8% | 1% | 0.9% | 0.2% |
| Jul 2026 | 85% | 7.6% | 2.5% | 2.8% | 1.3% | 0.54% | 0.2% |
| Aug 2026 | 86.9% | 6.4% | 2.6% | 2.4% | 1.1% | 0.46% | 0.16% |
| Sep 2026 | 87% | 6.4% | 2.6% | 2.4% | 1.1% | 0.44% | 0.14% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87% | 16.6M | 0% | 0 points | |
| 2, held 2nd | 6.4% | 1.2M | 0% | 0 points | |
| 3, held 3rd | 2.6% | 503K | 0% | 0 points | |
| 4, held 4th | 2.4% | 450K | 0% | 0 points | |
| 5, held 5th | 1.1% | 201K | 0% | 0 points | |
| 6, held 6th | 0.44% | 83.4K | -5.4% | 0 points | |
| 7, held 7th | 0.14% | 26.1K | -16% | 0 points |
1.
Sephora
87%
Held 1st. 16.6M estimated branded searches, 0% vs prior month. Share 0 points.
2.
MINI
6.4%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.
3.BIC
2.6%
Held 3rd. 503K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Shiseido
2.4%
Held 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Revlon1.1%
Held 5th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Schick0.44%
Held 6th. 83.4K estimated branded searches, -5.4% vs prior month. Share 0 points.
7.
Flamingo0.14%
Held 7th. 26.1K estimated branded searches, -16% vs prior month. Share 0 points.
Compare search popularity between Sephora and its closest rivals
Every comparison with Sephora
26 comparisons
- Boots vs Sephora
- Sephora vs Ulta Beauty
- MINI vs Sephora
- MECCA vs Sephora
- Garnier vs Sephora
- Neutrogena vs Sephora
- Kiehl's vs Sephora
- BIC vs Sephora
- Sephora vs Vanity Fair
- Cult Beauty vs Sephora
- Kitsch vs Sephora
- Sephora vs Shiseido
- Purple vs Sephora
- Sephora vs Skinny
- Revlon vs Sephora
- Sephora vs St.Tropez
- Bondi Sands vs Sephora
- Schick vs Sephora
- Dr. Jart+ vs Sephora
- Sephora vs Tony Moly
- Flamingo vs Sephora
- Sephora vs Tanologist
- Neom vs Sephora
- Isle of Paradise vs Sephora
- Sephora vs Yes To
- Fancii vs Sephora
How has branded search demand for Sephora changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sephora worldwide held steady at 16.6M.
- Across the 12 months ending September 2026, Sephora’s estimated Share of Search among eyebrow Razor brands worldwide peaked at 91.8% in November 2025 and was lowest at 84.4% in May 2026.
How did search popularity change for eyebrow Razor brands worldwide in September 2026?
2 changes
Sephora’s estimated Share of Search among eyebrow Razor brands worldwide has gained ground for 3 months in a row, from 84.9% to 87% in September 2026.
Estimated monthly branded searches for Revlon worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Where does Sephora compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Beauty retailers | 1st of 5 | 56% | Show ranking |
| Face Roller brands | 1st of 7 | 86% | Show ranking |
| Eyebrow Razor brands | 1st of 7 | 87% | Shown above |
| Sheet masks | 1st of 6 | 89.1% | Show ranking |
| Tan Remover brands | 1st of 6 | 96.7% | Show ranking |
| Face Steamer brands | 1st of 3 | 97.3% | Show ranking |
How is Sephora measured?
Brandwave collects information about searches that people make online using Sephora’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sephora
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Is Sephora your brand?
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