How popular isShiseido in search?
In September 2026, there were an estimated 450K branded searches for Shiseido worldwide which held steady over the last 12 months. Shiseido holds 56.9% estimated Share of Search among eyelash curler brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Shiseido56.9%
Revlon25.4%- Shu Uemura11.4%
Tweezerman5.1%
Japonesque0.56%- Surratt0.56%
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Which eyelash curler brands compete with Shiseido?
Share of Search by month for Shiseido, Revlon, Shu Uemura, Tweezerman. The figures are in the table below the chart.
View monthly share of search table
| Month | Shiseido | Revlon | Shu Uemura | Tweezerman | Japonesque | Surratt |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 27.9% | 15.3% | 4.6% | 0.61% | 0.41% |
| Nov 2025 | 59.9% | 21.9% | 12% | 5.4% | 0.48% | 0.32% |
| Dec 2025 | 55% | 24.6% | 13.5% | 6% | 0.54% | 0.36% |
| Jan 2026 | 50.5% | 27.6% | 15.2% | 5.6% | 0.61% | 0.49% |
| Feb 2026 | 55.6% | 24.9% | 13.6% | 5% | 0.54% | 0.36% |
| Mar 2026 | 56.5% | 20.6% | 16.9% | 5.1% | 0.45% | 0.37% |
| Apr 2026 | 55.6% | 24.9% | 13.6% | 5% | 0.54% | 0.36% |
| May 2026 | 60.5% | 22.1% | 12.1% | 4.5% | 0.48% | 0.32% |
| Jun 2026 | 59.7% | 21.9% | 12% | 5.4% | 0.58% | 0.38% |
| Jul 2026 | 55.6% | 24.9% | 13.6% | 5% | 0.54% | 0.36% |
| Aug 2026 | 54.9% | 24.5% | 13.4% | 6% | 0.66% | 0.44% |
| Sep 2026 | 56.9% | 25.4% | 11.4% | 5.1% | 0.56% | 0.56% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.9% | 450K | 0% | +2 points | |
| 2, held 2nd | 25.4% | 201K | 0% | +0.9 points | |
| 3, held 3rd | 11.4% | 90.5K | -17.7% | -2 points | |
| 4, held 4th | 5.1% | 40.5K | -18.2% | -0.9 points | |
| 5, held 5th | 0.56% | 4.4K | -18.5% | -0.1 points | |
| 6, held 6th | 0.56% | 4.4K | +22.2% | +0.1 points |
1.
56.9%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +2 points.
2.
Revlon25.4%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.
11.4%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.
5.1%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
0.56%
Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
6.Surratt
0.56%
Held 6th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Compare search popularity between Shiseido and its closest rivals
Every comparison with Shiseido
5 comparisons
How has branded search demand for Shiseido changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shiseido worldwide held steady at 450K.
- Across the 12 months ending September 2026, Shiseido’s estimated Share of Search among eyelash curler brands worldwide increased from 51.1% to 56.9%.
- Across the 12 months ending September 2026, Shiseido’s estimated Share of Search among eyelash curler brands worldwide peaked at 60.5% in May 2026 and was lowest at 50.5% in January 2026.
How did search popularity change for eyelash curler brands worldwide in September 2026?
6 changes
In September 2026, Shiseido gained estimated Share of Search among eyelash curler brands worldwide, from 54.9% to 56.9%.
In September 2026, Revlon gained estimated Share of Search among eyelash curler brands worldwide, from 24.5% to 25.4%.
In September 2026, Shu Uemura lost estimated Share of Search among eyelash curler brands worldwide, from 13.4% to 11.4%.
In September 2026, Tweezerman lost estimated Share of Search among eyelash curler brands worldwide, from 6% to 5.1%.
Estimated monthly branded searches for Surratt worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
Estimated monthly branded searches for Japonesque worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How is Shiseido measured?
Brandwave collects information about searches that people make online using Shiseido’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- shiseido
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Is Shiseido your brand?
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