Brandwave

How popular isBIC in search?

In September 2026, there were an estimated 503K branded searches for BIC worldwide which is up 5.1% over the last 12 months. BIC holds 25.7% estimated Share of Search among pen and stationery brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Pilot51.1%
  2. BIC25.7%
  3. Moleskine10.3%
  4. Sharpie8.4%
  5. Staedtler3.8%
  6. uni-ball0.76%
BIC website (opens in a new tab)

Follow BIC and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does BIC compete?

BIC is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pen and stationery brands2nd of 625.7%Shown below
Pen brands2nd of 526.2%Show ranking
Razor blade brands2nd of 534.2%Show ranking
Stationery1st of 644.9%Show ranking

Which pen and stationery brands compete with BIC?

BIC against pen and stationery brands worldwide, by month

Share of Search by month for Pilot, BIC, Moleskine, Sharpie, Staedtler. The figures are in the table below the chart.

View monthly share of search table
MonthPilotBICMoleskineSharpieStaedtleruni-ball
Oct 202556.2%22%9.3%7.6%4.2%0.68%
Nov 202550.6%24.2%12.4%8.3%3.7%0.75%
Dec 202549.1%23.7%14.8%8.1%3.6%0.73%
Jan 202654.8%22.1%11%7.4%4.1%0.66%
Feb 202655.5%22.8%9.2%7.5%4.1%1%
Mar 202651.7%24.7%8.5%10.4%3.8%0.93%
Apr 202653.1%25.4%8.8%8.8%3.2%0.79%
May 202650.2%25.1%10.1%10.1%3.7%0.9%
Jun 202651.5%25.2%10.3%8.5%3.8%0.76%
Jul 202656.3%22.6%9.3%7.6%3.4%0.83%
Aug 202651.1%25.7%10.3%8.4%3.8%0.76%
Sep 202651.1%25.7%10.3%8.4%3.8%0.76%

  1. 1.Pilot

    51.1%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.BIC

    25.7%

    Held 2nd. 503K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Moleskine

    10.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Sharpie

    8.4%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Staedtler

    3.8%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.uni-ball

    0.76%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between BIC and its closest rivals

Every comparison with BIC

How has branded search demand for BIC changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for BIC worldwide rose from 478K to 503K.
  • Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen and stationery brands worldwide increased from 22% to 25.7%.
  • Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen and stationery brands worldwide peaked at 25.7% in August 2026 and was lowest at 22% in October 2025.

How did search popularity change for pen and stationery brands worldwide in September 2026?

  1. Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  2. Estimated monthly branded searches for Pilot worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

How is BIC measured?

Brandwave collects information about searches that people make online using BIC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • bic
  • bic lighter
  • bic pen

Do you work for BIC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is BIC your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free