How popular isFlamingo in search?
In September 2026, there were an estimated 26.1K branded searches for Flamingo worldwide which held steady over the last 12 months. Flamingo holds 13.8% estimated Share of Search among razor brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dollar Shave Club50.6%
Harry's15.6%
Henson Shaving14.9%
Flamingo13.8%
Leaf Shave5%
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Which razor brands compete with Flamingo?
Share of Search by month for Dollar Shave Club, Harry's, Henson Shaving, Flamingo, Leaf Shave. The figures are in the table below the chart.
View monthly share of search table
| Month | Dollar Shave Club | Harry's | Henson Shaving | Flamingo | Leaf Shave |
|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 27.3% | 13% | 12.1% | 3.1% |
| Nov 2025 | 48.4% | 24.4% | 14.2% | 8.9% | 4% |
| Dec 2025 | 40.2% | 29.6% | 17.3% | 8.8% | 4.2% |
| Jan 2026 | 49.4% | 21.6% | 14.6% | 9.4% | 4.9% |
| Feb 2026 | 59.9% | 12.8% | 11.9% | 11.1% | 4.3% |
| Mar 2026 | 51.7% | 14.2% | 15.2% | 14.1% | 4.8% |
| Apr 2026 | 51.4% | 13.8% | 15.1% | 14.1% | 5.6% |
| May 2026 | 50.4% | 13.1% | 14.9% | 16.9% | 4.7% |
| Jun 2026 | 48.5% | 15.3% | 14.2% | 16.2% | 5.8% |
| Jul 2026 | 47.5% | 19.3% | 13.4% | 15.2% | 4.6% |
| Aug 2026 | 52.4% | 15% | 14.6% | 13.3% | 4.7% |
| Sep 2026 | 50.6% | 15.6% | 14.9% | 13.8% | 5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.6% | 95.4K | -22.2% | -1.8 points | |
| 2, held 2nd | 15.6% | 29.4K | -16.2% | +0.6 points | |
| 3, held 3rd | 14.9% | 28.1K | -17.6% | +0.3 points | |
| 4, held 4th | 13.8% | 26.1K | -16% | +0.6 points | |
| 5, held 5th | 5% | 9.5K | -14.4% | +0.3 points |
50.6%
Held 1st. 95.4K estimated branded searches, -22.2% vs prior month. Share -1.8 points.
2.
Harry's15.6%
Held 2nd. 29.4K estimated branded searches, -16.2% vs prior month. Share +0.6 points.
14.9%
Held 3rd. 28.1K estimated branded searches, -17.6% vs prior month. Share +0.3 points.
4.
Flamingo13.8%
Held 4th. 26.1K estimated branded searches, -16% vs prior month. Share +0.6 points.
5%
Held 5th. 9.5K estimated branded searches, -14.4% vs prior month. Share +0.3 points.
Compare search popularity between Flamingo and its closest rivals
Every comparison with Flamingo
4 comparisons
How has branded search demand for Flamingo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Flamingo worldwide held steady, from 26K to 26.1K.
- Across the 12 months ending September 2026, Flamingo’s estimated Share of Search among razor brands worldwide increased from 12.1% to 13.8%.
- Across the 12 months ending September 2026, Flamingo’s estimated Share of Search among razor brands worldwide peaked at 16.9% in May 2026 and was lowest at 8.8% in December 2025.
How did search popularity change for razor brands worldwide in September 2026?
4 changes
In September 2026, Harry's gained estimated Share of Search among razor brands worldwide, from 15% to 15.6%.
In September 2026, Flamingo gained estimated Share of Search among razor brands worldwide, from 13.3% to 13.8%.
In September 2026, Dollar Shave Club lost estimated Share of Search among razor brands worldwide, from 52.4% to 50.6%.
Estimated monthly branded searches for Leaf Shave worldwide rose 41.7% over 12 measured months, from 6.7K to 9.5K in September 2026.
How is Flamingo measured?
Brandwave collects information about searches that people make online using Flamingo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- flamingo razor
- flamingo shaving
- razor flamingo
- shaving flamingo
Who owns Flamingo?
Flamingo is owned by Harry’s. Brandwave also tracks Harry's, owned by the same company, worldwide.
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Is Flamingo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.