Sephora vs Yes To:Which is more popular by branded search?
In August 2026, Sephora had more branded searches than Yes To among sheet masks worldwide. Sephora was estimated to have 16.6M branded searches compared to Yes To’s 1K, and held a 92.5% Share of Search versus Yes To’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sephora or Yes To?
Compare the sheet masks people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sephora, Yes To. The figures are in the table below the chart.
View monthly share of search table
| Month | Sephora | Neutrogena | Garnier | Dr. Jart+ | Tony Moly | Yes To |
|---|---|---|---|---|---|---|
| Oct 2025 | 93% | 3.1% | 3.1% | 0.51% | 0.34% | <0.01% |
| Nov 2025 | 96.2% | 1.7% | 1.4% | 0.43% | 0.23% | <0.01% |
| Dec 2025 | 95.4% | 2.1% | 1.7% | 0.42% | 0.35% | <0.01% |
| Jan 2026 | 93.3% | 3.1% | 2.5% | 0.62% | 0.42% | <0.01% |
| Feb 2026 | 92.1% | 3.7% | 3% | 0.74% | 0.41% | <0.01% |
| Mar 2026 | 92.9% | 3.1% | 3.1% | 0.62% | 0.34% | <0.01% |
| Apr 2026 | 93% | 3.1% | 3.1% | 0.51% | 0.34% | <0.01% |
| May 2026 | 91.6% | 3.7% | 3.7% | 0.61% | 0.41% | <0.01% |
| Jun 2026 | 92.4% | 3.1% | 3.7% | 0.5% | 0.34% | <0.01% |
| Jul 2026 | 92.4% | 3.1% | 3.7% | 0.5% | 0.34% | <0.01% |
| Aug 2026 | 92.5% | 3.7% | 3.1% | 0.41% | 0.28% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Sephora and Yes To comparison changed over the last 12 months?
3 findings
- Sephora was ahead of Yes To in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sephora’s estimated Share of Search among sheet masks worldwide moved from 93% to 92.5%, and its estimated monthly branded searches held steady at 16.6M.
- Across the 11 months ending August 2026, Yes To’s estimated Share of Search among sheet masks worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 480 to 1K.
How did search popularity change for sheet masks worldwide in August 2026?
1 change
Estimated monthly branded searches for Yes To worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Sephora’s and Yes To’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.