How popular isSephora in search?
In August 2026, there were an estimated 16.6M branded searches for Sephora worldwide which held steady over the last 11 months. Sephora holds 58.7% estimated Share of Search among beauty retailers worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sephora58.7%
Boots21.7%
Ulta Beauty14.5%
MECCA3.5%
Cult Beauty1.6%
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Which beauty retailers compete with Sephora?
Share of Search by month for Sephora, Boots, Ulta Beauty, MECCA. The figures are in the table below the chart.
View monthly share of search table
| Month | Sephora | Boots | Ulta Beauty | MECCA | Cult Beauty |
|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 28.9% | 12.9% | 3.9% | 1.7% |
| Nov 2025 | 64.6% | 19.4% | 10.6% | 3.2% | 2.1% |
| Dec 2025 | 58.8% | 21.6% | 14.5% | 3.5% | 1.6% |
| Jan 2026 | 58.5% | 21.6% | 14.4% | 3.5% | 1.9% |
| Feb 2026 | 55% | 24.7% | 13.5% | 4.9% | 1.8% |
| Mar 2026 | 58.3% | 21.5% | 14.4% | 4.3% | 1.6% |
| Apr 2026 | 58.5% | 21.6% | 14.4% | 3.5% | 1.9% |
| May 2026 | 53.8% | 24.2% | 16.2% | 4% | 1.8% |
| Jun 2026 | 54% | 24.3% | 16.2% | 4% | 1.5% |
| Jul 2026 | 54% | 24.3% | 16.2% | 4% | 1.5% |
| Aug 2026 | 58.7% | 21.7% | 14.5% | 3.5% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.7% | 16.6M | +22.1% | +4.7 points | |
| 2, held 2nd | 21.7% | 6.1M | 0% | -2.7 points | |
| 3, held 3rd | 14.5% | 4.1M | 0% | -1.8 points | |
| 4, held 4th | 3.5% | 1M | 0% | -0.4 points | |
| 5, held 5th | 1.6% | 450K | +22.3% | +0.1 points |
1.
58.7%
Held 1st. 16.6M estimated branded searches, +22.1% vs prior month. Share +4.7 points.
2.
21.7%
Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -2.7 points.
14.5%
Held 3rd. 4.1M estimated branded searches, 0% vs prior month. Share -1.8 points.
4.
MECCA3.5%
Held 4th. 1M estimated branded searches, 0% vs prior month. Share -0.4 points.
1.6%
Held 5th. 450K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
Compare search popularity between Sephora and its closest rivals
How has branded search demand for Sephora changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sephora worldwide held steady at 16.6M.
- Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers worldwide increased from 52.5% to 58.7%.
- Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers worldwide peaked at 64.6% in November 2025 and was lowest at 52.5% in October 2025.
How did search popularity change for beauty retailers worldwide in August 2026?
5 changes
In August 2026, Sephora gained estimated Share of Search among beauty retailers worldwide, from 54% to 58.7%.
In August 2026, Boots lost estimated Share of Search among beauty retailers worldwide, from 24.3% to 21.7%.
In August 2026, Ulta Beauty lost estimated Share of Search among beauty retailers worldwide, from 16.2% to 14.5%.
Estimated monthly branded searches for Cult Beauty worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
Estimated monthly branded searches for MECCA worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.
Where does Sephora compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Beauty retailers | 1st of 5 | 58.7% | Shown above |
| Sheet masks | 1st of 6 | 92.5% | Show ranking |
How is Sephora measured?
Brandwave collects information about searches that people make online using Sephora’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sephora
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Is Sephora your brand?
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