Cult Beauty vs Sephora:Which is searched more?
In August 2026, Sephora had more branded searches than Cult Beauty among beauty retailers worldwide. Sephora was estimated to have 16.6M branded searches compared to Cult Beauty’s 450K, and held a 58.7% Share of Search versus Cult Beauty’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cult Beauty or Sephora?
Compare the retailers people buy beauty products from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sephora, Cult Beauty. The figures are in the table below the chart.
View monthly share of search table
| Month | Sephora | Cult Beauty |
|---|---|---|
| Oct 2025 | 52.5% | 1.7% |
| Nov 2025 | 64.6% | 2.1% |
| Dec 2025 | 58.8% | 1.6% |
| Jan 2026 | 58.5% | 1.9% |
| Feb 2026 | 55% | 1.8% |
| Mar 2026 | 58.3% | 1.6% |
| Apr 2026 | 58.5% | 1.9% |
| May 2026 | 53.8% | 1.8% |
| Jun 2026 | 54% | 1.5% |
| Jul 2026 | 54% | 1.5% |
| Aug 2026 | 58.7% | 1.6% |
| Sep 2026 | — | — |
How has the Cult Beauty and Sephora comparison changed over the last 12 months?
3 findings
- Sephora was ahead of Cult Beauty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cult Beauty’s estimated Share of Search among beauty retailers worldwide moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers worldwide moved from 52.5% to 58.7%, and its estimated monthly branded searches held steady at 16.6M.
How did search popularity change for beauty retailers worldwide in August 2026?
2 changes
In August 2026, Sephora gained estimated Share of Search among beauty retailers worldwide, from 54% to 58.7%.
Estimated monthly branded searches for Cult Beauty worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cult Beauty’s and Sephora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cult Beauty
1 branded search term
- cult beauty
Sephora
1 branded search term
- sephora
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.