How popular isCult Beauty in search?
In August 2026, there were an estimated 450K branded searches for Cult Beauty worldwide which is down 18.2% over the last 11 months. Cult Beauty holds 1.6% estimated Share of Search among beauty retailers worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sephora58.7%
Boots21.7%
Ulta Beauty14.5%
MECCA3.5%
Cult Beauty1.6%
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Which beauty retailers compete with Cult Beauty?
Share of Search by month for Sephora, Boots, Ulta Beauty, MECCA, Cult Beauty. The figures are in the table below the chart.
View monthly share of search table
| Month | Sephora | Boots | Ulta Beauty | MECCA | Cult Beauty |
|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 28.9% | 12.9% | 3.9% | 1.7% |
| Nov 2025 | 64.6% | 19.4% | 10.6% | 3.2% | 2.1% |
| Dec 2025 | 58.8% | 21.6% | 14.5% | 3.5% | 1.6% |
| Jan 2026 | 58.5% | 21.6% | 14.4% | 3.5% | 1.9% |
| Feb 2026 | 55% | 24.7% | 13.5% | 4.9% | 1.8% |
| Mar 2026 | 58.3% | 21.5% | 14.4% | 4.3% | 1.6% |
| Apr 2026 | 58.5% | 21.6% | 14.4% | 3.5% | 1.9% |
| May 2026 | 53.8% | 24.2% | 16.2% | 4% | 1.8% |
| Jun 2026 | 54% | 24.3% | 16.2% | 4% | 1.5% |
| Jul 2026 | 54% | 24.3% | 16.2% | 4% | 1.5% |
| Aug 2026 | 58.7% | 21.7% | 14.5% | 3.5% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.7% | 16.6M | +22.1% | +4.7 points | |
| 2, held 2nd | 21.7% | 6.1M | 0% | -2.7 points | |
| 3, held 3rd | 14.5% | 4.1M | 0% | -1.8 points | |
| 4, held 4th | 3.5% | 1M | 0% | -0.4 points | |
| 5, held 5th | 1.6% | 450K | +22.3% | +0.1 points |
1.
58.7%
Held 1st. 16.6M estimated branded searches, +22.1% vs prior month. Share +4.7 points.
2.
21.7%
Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -2.7 points.
14.5%
Held 3rd. 4.1M estimated branded searches, 0% vs prior month. Share -1.8 points.
4.
MECCA3.5%
Held 4th. 1M estimated branded searches, 0% vs prior month. Share -0.4 points.
1.6%
Held 5th. 450K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
Compare search popularity between Cult Beauty and its closest rivals
How has branded search demand for Cult Beauty changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cult Beauty worldwide fell from 550K to 450K.
- Across the 11 months ending August 2026, Cult Beauty’s estimated Share of Search among beauty retailers worldwide held steady, from 1.7% to 1.6%.
How did search popularity change for beauty retailers worldwide in August 2026?
5 changes
In August 2026, Sephora gained estimated Share of Search among beauty retailers worldwide, from 54% to 58.7%.
In August 2026, Boots lost estimated Share of Search among beauty retailers worldwide, from 24.3% to 21.7%.
In August 2026, Ulta Beauty lost estimated Share of Search among beauty retailers worldwide, from 16.2% to 14.5%.
Estimated monthly branded searches for Cult Beauty worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
Estimated monthly branded searches for MECCA worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.
How is Cult Beauty measured?
Brandwave collects information about searches that people make online using Cult Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cult beauty
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Is Cult Beauty your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.