Boots vs Sephora:Which is more popular by branded search?
In August 2026, Sephora had more branded searches than Boots among beauty retailers worldwide. Sephora was estimated to have 16.6M branded searches compared to Boots’ 6.1M, and held a 58.7% Share of Search versus Boots’ 21.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Boots or Sephora?
Compare the retailers people buy beauty products from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sephora, Boots. The figures are in the table below the chart.
View monthly share of search table
| Month | Sephora | Boots | Ulta Beauty | MECCA | Cult Beauty |
|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 28.9% | 12.9% | 3.9% | 1.7% |
| Nov 2025 | 64.6% | 19.4% | 10.6% | 3.2% | 2.1% |
| Dec 2025 | 58.8% | 21.6% | 14.5% | 3.5% | 1.6% |
| Jan 2026 | 58.5% | 21.6% | 14.4% | 3.5% | 1.9% |
| Feb 2026 | 55% | 24.7% | 13.5% | 4.9% | 1.8% |
| Mar 2026 | 58.3% | 21.5% | 14.4% | 4.3% | 1.6% |
| Apr 2026 | 58.5% | 21.6% | 14.4% | 3.5% | 1.9% |
| May 2026 | 53.8% | 24.2% | 16.2% | 4% | 1.8% |
| Jun 2026 | 54% | 24.3% | 16.2% | 4% | 1.5% |
| Jul 2026 | 54% | 24.3% | 16.2% | 4% | 1.5% |
| Aug 2026 | 58.7% | 21.7% | 14.5% | 3.5% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Boots and Sephora comparison changed over the last 12 months?
3 findings
- Sephora was ahead of Boots in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boots’ estimated Share of Search among beauty retailers worldwide moved from 28.9% to 21.7%, and its estimated monthly branded searches moved from 9.1M to 6.1M.
- Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers worldwide moved from 52.5% to 58.7%, and its estimated monthly branded searches held steady at 16.6M.
How did search popularity change for beauty retailers worldwide in August 2026?
2 changes
In August 2026, Sephora gained estimated Share of Search among beauty retailers worldwide, from 54% to 58.7%.
In August 2026, Boots lost estimated Share of Search among beauty retailers worldwide, from 24.3% to 21.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Boots’ and Sephora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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