Sephora vs Target:Which is searched more?
In September 2026, Sephora had more branded searches than Target among bath, body and cosmetics stores worldwide. Sephora had about 16.6 million branded searches, while Target had 275,000. Sephora made up 61% of all bath, body and cosmetics store searches we track, and Target accounted for 1%. These are worldwide searches for English-language branded terms.
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Is Sephora or Target more popular in search?
Compare the bath, body and skincare stores people buy gifts and treats from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sephora, Target. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sephora | Bath & Body Works | Lush | L'Occitane | Aesop | The Body Shop | Target |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 22.3% | 6.5% | 4.3% | 3.6% | 2.9% | 1.1% |
| Nov 2025 | 61.3% | 22.9% | 5.5% | 4.5% | 3% | 2% | 0.79% |
| Dec 2025 | 52% | 29% | 7% | 5.7% | 3.1% | 2.1% | 1% |
| Jan 2026 | 61.4% | 18.9% | 6.8% | 5.6% | 3.7% | 2.5% | 1.1% |
| Feb 2026 | 59.7% | 22.4% | 5.4% | 5.4% | 3.6% | 2.4% | 1.1% |
| Mar 2026 | 62.8% | 19.3% | 5.7% | 4.6% | 3.8% | 2.5% | 1.2% |
| Apr 2026 | 64% | 19.7% | 4.7% | 4.7% | 3.2% | 2.6% | 1.2% |
| May 2026 | 59.2% | 22.3% | 5.3% | 5.3% | 3.6% | 2.9% | 1.3% |
| Jun 2026 | 56.7% | 26.1% | 5.1% | 5.1% | 3.4% | 2.3% | 1.3% |
| Jul 2026 | 59.5% | 22.5% | 5.3% | 5.3% | 3.6% | 2.4% | 1.3% |
| Aug 2026 | 61.2% | 23.1% | 4.5% | 4.5% | 3% | 2.5% | 1.2% |
| Sep 2026 | 61% | 23% | 5.5% | 4.5% | 3% | 2% | 1% |
How has the Sephora and Target comparison changed over the last 12 months?
3 findings
- Sephora was ahead of Target in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sephora’s share of searches among bath, body and cosmetics stores worldwide moved from 59.2% to 61%, and its estimated monthly branded searches held steady at 16.6M.
- Across the 12 months ending September 2026, Target’s share of searches among bath, body and cosmetics stores worldwide moved from 1.1% to 1%, and its estimated monthly branded searches moved from 320K to 275K.
How did search popularity change for bath, body and cosmetics stores worldwide in September 2026?
1 change
Estimated monthly branded searches for Target worldwide fell 14.1% over 12 measured months, from 320K to 275K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Sephora’s and Target’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bath, body and cosmetics stores
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