Brandwave

How popular isTarget?

In September 2026, people searched for Target by name about 275,000 times worldwide, a 14.1% decrease from the previous year. These searches made up 1% of all global bath, body and cosmetics store searches, placing Target seventh out of seven stores. When we asked both ChatGPT and Google AI Overviews about bath, body and cosmetics stores, Target appeared in two of the four answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Target is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.

  1. SephoraShare of searches 61%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. Bath & Body WorksShare of searches 23%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. LushShare of searches 5.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. L'OccitaneShare of searches 4.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  5. TargetShare of searches 1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

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Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Target was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Target is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bath & Body Works1st
  2. Lush2nd
  3. The Body Shop3rd
  4. Sephora4th
  5. Target5th
  6. L'Occitane6th
  7. Aesop–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bath & Body Works4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lush4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Body Shop4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sephora3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Target2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • L'Occitane1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aesop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bath, body and cosmetics stores

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bath, body and cosmetics stores compete with Target?

Target against bath, body and cosmetics stores worldwide, by month

Share of searches by month for Sephora, Bath & Body Works, Lush, L'Occitane, Aesop, The Body Shop, Target. The figures are in the table below the chart.

View monthly share of searches table
MonthSephoraBath & Body WorksLushL'OccitaneAesopThe Body ShopTarget
Oct 202559.2%22.3%6.5%4.3%3.6%2.9%1.1%
Nov 202561.3%22.9%5.5%4.5%3%2%0.79%
Dec 202552%29%7%5.7%3.1%2.1%1%
Jan 202661.4%18.9%6.8%5.6%3.7%2.5%1.1%
Feb 202659.7%22.4%5.4%5.4%3.6%2.4%1.1%
Mar 202662.8%19.3%5.7%4.6%3.8%2.5%1.2%
Apr 202664%19.7%4.7%4.7%3.2%2.6%1.2%
May 202659.2%22.3%5.3%5.3%3.6%2.9%1.3%
Jun 202656.7%26.1%5.1%5.1%3.4%2.3%1.3%
Jul 202659.5%22.5%5.3%5.3%3.6%2.4%1.3%
Aug 202661.2%23.1%4.5%4.5%3%2.5%1.2%
Sep 202661%23%5.5%4.5%3%2%1%

  1. 1.Sephora

    61%

    Held 1st. 16.6M estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Bath & Body Works

    23%

    Held 2nd. 6.3M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Lush

    5.5%

    Moved from 4th to 3rd. 1.5M estimated branded searches, +23% vs prior month. Share +1 points.

  4. 4.L'Occitane

    4.5%

    Moved from 3rd to 4th. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Aesop

    3%

    Held 5th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.The Body Shop

    2%

    Held 6th. 550K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  7. 7.Target

    1%

    Held 7th. 275K estimated branded searches, -14.1% vs prior month. Share -0.2 points.

Compare popularity between Target and its closest rivals

Every comparison with Target

6 comparisons

How has branded search demand for Target changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Target worldwide fell from 320K to 275K.
  • Across the 12 months ending September 2026, Target’s share of searches among bath, body and cosmetics stores worldwide held steady, from 1.1% to 1%.

How did search popularity change for bath, body and cosmetics stores worldwide in September 2026?

4 changes

  1. In September 2026, Lush overtook L'Occitane to rank 3rd among bath, body and cosmetics stores worldwide, with 5.5% of the searches.

  2. Estimated monthly branded searches for The Body Shop worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

  3. Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

  4. Estimated monthly branded searches for Target worldwide fell 14.1% over 12 measured months, from 320K to 275K in September 2026.

How are Target’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Target’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • target store
  • target.com

How the Brand Demand Index is measured

Who owns Target?

Target is owned by Target Corporation. Brandwave does not track any other brands owned by Target Corporation.

Do you work for Target? To request corrections or removal please contact us via our support page and we will be happy to assist.

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