How popular isSephora in search?
In August 2026, there were an estimated 16.6M branded searches for Sephora worldwide which held steady over the last 11 months. Sephora holds 92.5% estimated Share of Search among sheet masks worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sephora92.5%
Neutrogena3.7%
Garnier3.1%- Dr. Jart+0.41%
- Tony Moly0.28%
- Yes To<0.01%
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Which sheet masks compete with Sephora?
Share of Search by month for Sephora, Neutrogena, Garnier. The figures are in the table below the chart.
View monthly share of search table
| Month | Sephora | Neutrogena | Garnier | Dr. Jart+ | Tony Moly | Yes To |
|---|---|---|---|---|---|---|
| Oct 2025 | 93% | 3.1% | 3.1% | 0.51% | 0.34% | <0.01% |
| Nov 2025 | 96.2% | 1.7% | 1.4% | 0.43% | 0.23% | <0.01% |
| Dec 2025 | 95.4% | 2.1% | 1.7% | 0.42% | 0.35% | <0.01% |
| Jan 2026 | 93.3% | 3.1% | 2.5% | 0.62% | 0.42% | <0.01% |
| Feb 2026 | 92.1% | 3.7% | 3% | 0.74% | 0.41% | <0.01% |
| Mar 2026 | 92.9% | 3.1% | 3.1% | 0.62% | 0.34% | <0.01% |
| Apr 2026 | 93% | 3.1% | 3.1% | 0.51% | 0.34% | <0.01% |
| May 2026 | 91.6% | 3.7% | 3.7% | 0.61% | 0.41% | <0.01% |
| Jun 2026 | 92.4% | 3.1% | 3.7% | 0.5% | 0.34% | <0.01% |
| Jul 2026 | 92.4% | 3.1% | 3.7% | 0.5% | 0.34% | <0.01% |
| Aug 2026 | 92.5% | 3.7% | 3.1% | 0.41% | 0.28% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.5% | 16.6M | +22.1% | +0.1 points | |
| 2, moved from 3rd to 2nd | 3.7% | 673K | +49.6% | +0.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 3.1% | 550K | 0% | -0.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.41% | 74K | 0% | -0.1 points | |
| 5, held 5th | 0.28% | 49.5K | 0% | -0.1 points | |
| 6, held 6th | <0.01% | 1K | 0% | 0 points |
1.
92.5%
Held 1st. 16.6M estimated branded searches, +22.1% vs prior month. Share +0.1 points.
3.7%
Moved from 3rd to 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +0.7 points.
3.
Garnier3.1%
Moved from 2nd to 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.7 points.
0.41%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.28%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Yes To
<0.01%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Sephora and its closest rivals
How has branded search demand for Sephora changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sephora worldwide held steady at 16.6M.
- Across the 11 months ending August 2026, Sephora’s estimated Share of Search among sheet masks worldwide peaked at 96.2% in November 2025 and was lowest at 91.6% in May 2026.
How did search popularity change for sheet masks worldwide in August 2026?
5 changes
In August 2026, Neutrogena overtook Garnier to rank 2nd among sheet masks worldwide, at 3.7%.
In August 2026, Garnier lost estimated Share of Search among sheet masks worldwide, from 3.7% to 3.1%.
Estimated monthly branded searches for Yes To worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.
Estimated monthly branded searches for Dr. Jart+ worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
Estimated monthly branded searches for Tony Moly worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Where does Sephora compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Beauty retailers | 1st of 5 | 58.7% | Show ranking |
| Sheet masks | 1st of 6 | 92.5% | Shown above |
How is Sephora measured?
Brandwave collects information about searches that people make online using Sephora’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sephora
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Is Sephora your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.