Kiehl's vs Sephora:Which is searched more?
In September 2026, Sephora had more branded searches than Kiehl's among face Roller brands worldwide. Sephora was estimated to have 16.6M branded searches compared to Kiehl's’ 550K, and held an 86% Share of Search versus Kiehl's’ 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kiehl's or Sephora?
Compare the face roller brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sephora, Kiehl's. The figures are in the table below the chart.
View monthly share of search table
| Month | Sephora | MINI | Kiehl's | Kitsch | Purple | Revlon | Neom |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.6% | 6.3% | 3.5% | 1.9% | 1.4% | 1.3% | 0.09% |
| Nov 2025 | 89.2% | 3.6% | 3.6% | 1.6% | 1.2% | 0.72% | 0.12% |
| Dec 2025 | 88.7% | 4.3% | 2.9% | 2% | 0.96% | 0.88% | 0.22% |
| Jan 2026 | 85.2% | 6.3% | 3.5% | 2.3% | 1.4% | 1.3% | 0.09% |
| Feb 2026 | 83.5% | 7.5% | 3.4% | 2.3% | 2% | 1.2% | 0.09% |
| Mar 2026 | 85.2% | 6.3% | 3.5% | 1.9% | 2% | 1% | 0.08% |
| Apr 2026 | 86.1% | 6.3% | 2.9% | 1.9% | 1.7% | 1% | 0.05% |
| May 2026 | 83.2% | 7.5% | 3.4% | 2.3% | 2.4% | 1.2% | 0.06% |
| Jun 2026 | 84.1% | 7.5% | 3.4% | 2.3% | 1.7% | 1% | 0.05% |
| Jul 2026 | 84.4% | 7.6% | 2.8% | 2.3% | 1.7% | 1.2% | 0.05% |
| Aug 2026 | 86.1% | 6.3% | 2.9% | 1.9% | 1.7% | 1% | 0.05% |
| Sep 2026 | 86% | 6.3% | 2.8% | 2.3% | 1.4% | 1% | 0.08% |
How has the Kiehl's and Sephora comparison changed over the last 12 months?
3 findings
- Sephora was ahead of Kiehl's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among face Roller brands worldwide moved from 3.5% to 2.8%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Sephora’s estimated Share of Search among face Roller brands worldwide moved from 85.6% to 86%, and its estimated monthly branded searches held steady at 16.6M.
How did search popularity change for face Roller brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Kiehl's worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
Other head-to-heads among face Roller brands
How each brand is measured
Brandwave collects information about searches that people make online using Kiehl's’ and Sephora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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