Kiehl's vs Kitsch:Which is searched more?
In September 2026, Kiehl's had more branded searches than Kitsch among face Roller brands worldwide. Kiehl's was estimated to have 550K branded searches compared to Kitsch’s 450K, and held a 2.8% Share of Search versus Kitsch’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kiehl's or Kitsch?
Compare the face roller brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kiehl's, Kitsch. The figures are in the table below the chart.
View monthly share of search table
| Month | Sephora | MINI | Kiehl's | Kitsch | Purple | Revlon | Neom |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.6% | 6.3% | 3.5% | 1.9% | 1.4% | 1.3% | 0.09% |
| Nov 2025 | 89.2% | 3.6% | 3.6% | 1.6% | 1.2% | 0.72% | 0.12% |
| Dec 2025 | 88.7% | 4.3% | 2.9% | 2% | 0.96% | 0.88% | 0.22% |
| Jan 2026 | 85.2% | 6.3% | 3.5% | 2.3% | 1.4% | 1.3% | 0.09% |
| Feb 2026 | 83.5% | 7.5% | 3.4% | 2.3% | 2% | 1.2% | 0.09% |
| Mar 2026 | 85.2% | 6.3% | 3.5% | 1.9% | 2% | 1% | 0.08% |
| Apr 2026 | 86.1% | 6.3% | 2.9% | 1.9% | 1.7% | 1% | 0.05% |
| May 2026 | 83.2% | 7.5% | 3.4% | 2.3% | 2.4% | 1.2% | 0.06% |
| Jun 2026 | 84.1% | 7.5% | 3.4% | 2.3% | 1.7% | 1% | 0.05% |
| Jul 2026 | 84.4% | 7.6% | 2.8% | 2.3% | 1.7% | 1.2% | 0.05% |
| Aug 2026 | 86.1% | 6.3% | 2.9% | 1.9% | 1.7% | 1% | 0.05% |
| Sep 2026 | 86% | 6.3% | 2.8% | 2.3% | 1.4% | 1% | 0.08% |
How has the Kiehl's and Kitsch comparison changed over the last 12 months?
3 findings
- Kiehl's was ahead of Kitsch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among face Roller brands worldwide moved from 3.5% to 2.8%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among face Roller brands worldwide moved from 1.9% to 2.3%, and its estimated monthly branded searches moved from 368K to 450K.
How did search popularity change for face Roller brands worldwide in September 2026?
2 changes
Other head-to-heads among face Roller brands
How each brand is measured
Brandwave collects information about searches that people make online using Kiehl's’ and Kitsch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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