Dickies vs Skinny:Which is searched more?
In September 2026, Skinny had more branded searches than Dickies among work pants brands worldwide. Skinny was estimated to have 246K branded searches compared to Dickies’ 14.8K, and held a 2% Share of Search versus Dickies’ 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dickies or Skinny?
Compare the work pants brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skinny, Dickies. The figures are in the table below the chart.
View monthly share of search table
| Month | Lululemon | Ariat | Carhartt | Skinny | Blue | Dickies | Caterpillar | Bisley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.5% | 4.3% | 5.3% | 1.9% | 0.7% | 0.21% | 0.02% | <0.01% |
| Nov 2025 | 87.3% | 4.3% | 6.4% | 1.3% | 0.55% | 0.1% | 0.01% | <0.01% |
| Dec 2025 | 87.3% | 4.3% | 6.4% | 1.3% | 0.57% | 0.1% | 0.01% | <0.01% |
| Jan 2026 | 87.1% | 4.3% | 5.3% | 2.4% | 0.85% | 0.12% | 0.02% | <0.01% |
| Feb 2026 | 89% | 4.4% | 3.6% | 2% | 0.87% | 0.12% | 0.02% | <0.01% |
| Mar 2026 | 88.8% | 5.4% | 2.4% | 2.4% | 0.87% | 0.12% | 0.02% | <0.01% |
| Apr 2026 | 90% | 5.5% | 1.6% | 2% | 0.75% | 0.12% | 0.02% | <0.01% |
| May 2026 | 89.9% | 5.5% | 1.3% | 2.4% | 0.72% | 0.12% | 0.02% | <0.01% |
| Jun 2026 | 90.3% | 5.5% | 1.3% | 2% | 0.72% | 0.1% | 0.02% | <0.01% |
| Jul 2026 | 91.1% | 4.5% | 1.4% | 2% | 0.86% | 0.1% | 0.02% | <0.01% |
| Aug 2026 | 89.6% | 5.4% | 2% | 2% | 0.88% | 0.12% | 0.02% | <0.01% |
| Sep 2026 | 88.3% | 5.4% | 3.6% | 2% | 0.71% | 0.12% | 0.02% | <0.01% |
How has the Dickies and Skinny comparison changed over the last 12 months?
3 findings
- Skinny was ahead of Dickies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work pants brands worldwide moved from 0.21% to 0.12%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
- Across the 12 months ending September 2026, Skinny’s estimated Share of Search among work pants brands worldwide moved from 1.9% to 2%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for work pants brands worldwide in September 2026?
2 changes
Other head-to-heads among work pants brands
How each brand is measured
Brandwave collects information about searches that people make online using Dickies’ and Skinny’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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