Blue Dragon vs Skinny:Which is searched more?
In September 2026, Skinny had more branded searches than Blue Dragon among sweet Chilli Sauce brands worldwide. Skinny was estimated to have 246K branded searches compared to Blue Dragon’s 110K, and held a 46.3% Share of Search versus Blue Dragon’s 20.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blue Dragon or Skinny?
Compare the sweet chilli sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skinny, Blue Dragon. The figures are in the table below the chart.
View monthly share of search table
| Month | Skinny | Heinz | Blue Dragon | Mae Ploy |
|---|---|---|---|---|
| Oct 2025 | 46.5% | 31% | 20.9% | 1.6% |
| Nov 2025 | 51.3% | 28.1% | 18.8% | 1.8% |
| Dec 2025 | 54.1% | 24.3% | 19.8% | 1.9% |
| Jan 2026 | 54% | 24.2% | 19.8% | 1.9% |
| Feb 2026 | 49% | 26.9% | 21.9% | 2.1% |
| Mar 2026 | 46.9% | 25.7% | 25.7% | 1.7% |
| Apr 2026 | 46.3% | 31% | 20.7% | 2% |
| May 2026 | 51.3% | 28.1% | 18.8% | 1.8% |
| Jun 2026 | 46.3% | 31% | 20.7% | 2% |
| Jul 2026 | 49% | 26.9% | 21.9% | 2.1% |
| Aug 2026 | 44.2% | 29.6% | 24.3% | 1.9% |
| Sep 2026 | 46.3% | 31% | 20.7% | 2% |
How has the Blue Dragon and Skinny comparison changed over the last 12 months?
3 findings
- Skinny was ahead of Blue Dragon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue Dragon’s estimated Share of Search among sweet Chilli Sauce brands worldwide moved from 20.9% to 20.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Skinny’s estimated Share of Search among sweet Chilli Sauce brands worldwide moved from 46.5% to 46.3%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for sweet Chilli Sauce brands worldwide in September 2026?
2 changes
In September 2026, Skinny gained estimated Share of Search among sweet Chilli Sauce brands worldwide, from 44.2% to 46.3%.
In September 2026, Blue Dragon lost estimated Share of Search among sweet Chilli Sauce brands worldwide, from 24.3% to 20.7%.
Other head-to-heads among sweet Chilli Sauce brands
How each brand is measured
Brandwave collects information about searches that people make online using Blue Dragon’s and Skinny’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Dragon
2 branded search terms
- blue dragon
- blue dragon asian
Skinny
1 branded search term
- skinny
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.