Brandwave

How popular isHP in search?

In September 2026, there were an estimated 261K branded searches for HP worldwide which is down 20.5% over the last 12 months. HP holds 15.6% estimated Share of Search among printer Drivers brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sharp29.4%
  2. Canon21.3%
  3. Samsung21%
  4. HP15.6%
  5. Brother12.7%
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Which printer Drivers brands compete with HP?

HP against printer Drivers brands worldwide, by month

Share of Search by month for Sharp, Canon, Samsung, HP, Brother. The figures are in the table below the chart.

View monthly share of search table
MonthSharpCanonSamsungHPBrother
Oct 202527.9%17.8%25.5%18.6%10.2%
Nov 202528.8%17.9%24.8%18.2%10.2%
Dec 202529%18.3%23.3%19%10.4%
Jan 202631.3%19.6%20.7%17.1%11.3%
Feb 202625.8%19.3%23.7%20.1%11.1%
Mar 202629.4%18.4%22.5%19.3%10.4%
Apr 202626.3%19%22.7%20.4%11.5%
May 202631.1%18.6%22.4%16.6%11.3%
Jun 202631.1%18.8%22.4%16.5%11.3%
Jul 202629.1%20.3%22.5%15.4%12.7%
Aug 202628.3%20.4%24.2%15%12.2%
Sep 202629.4%21.3%21%15.6%12.7%

  1. 1.Sharp

    29.4%

    Held 1st. 493K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Canon

    21.3%

    Moved from 3rd to 2nd. 356K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Samsung

    21%

    Moved from 2nd to 3rd. 352K estimated branded searches, -16.6% vs prior month. Share -3.2 points.

  4. 4.HP

    15.6%

    Held 4th. 261K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Brother

    12.7%

    Held 5th. 213K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare search popularity between HP and its closest rivals

Every comparison with HP

How has branded search demand for HP changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HP worldwide fell from 328K to 261K.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among printer Drivers brands worldwide decreased from 18.6% to 15.6%.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among printer Drivers brands worldwide peaked at 20.4% in April 2026 and was lowest at 15% in August 2026.
  • Across the 12 months ending September 2026, HP fell from 3rd to 4th among printer Drivers brands worldwide.

How did search popularity change for printer Drivers brands worldwide in September 2026?

  1. In September 2026, Canon overtook Samsung to rank 2nd among printer Drivers brands worldwide, with 21.3% estimated Share of Search.

  2. In September 2026, Sharp gained estimated Share of Search among printer Drivers brands worldwide, from 28.3% to 29.4%.

  3. In September 2026, HP gained estimated Share of Search among printer Drivers brands worldwide, from 15% to 15.6%.

  4. In September 2026, Brother gained estimated Share of Search among printer Drivers brands worldwide, from 12.2% to 12.7%.

  5. In September 2026, Samsung lost estimated Share of Search among printer Drivers brands worldwide, from 24.2% to 21%.

Where does HP compete?

HP is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chromebook Charger brands6th of 60.06%Show ranking
Printer Stand brands3rd of 60.46%Show ranking
Pos Hardware brands4th of 71.1%Show ranking
Laptop brands7th of 71.6%Show ranking
Laptop Charger brands7th of 71.8%Show ranking
Laptop Bag brands7th of 82.2%Show ranking
External Monitor brands6th of 72.6%Show ranking
Copy Paper brands5th of 72.6%Show ranking
Portable Monitor brands5th of 52.7%Show ranking
Laptop Case brands7th of 72.8%Show ranking
Dock brands4th of 43.4%Show ranking
Wireless Keyboard brands5th of 54.3%Show ranking
Curved monitor brands5th of 56%Show ranking
Face toner brands6th of 146.1%Show ranking
Printer toner brands6th of 146.1%Show ranking
Laser Printer brands5th of 68%Show ranking
Printer ink brands4th of 611.3%Show ranking
Photo printer brands4th of 611.7%Show ranking
Paper Shredder brands3rd of 413.5%Show ranking
Printer brands3rd of 514%Show ranking
Home printer brands3rd of 514.8%Show ranking
Printer Cartridges brands3rd of 415.3%Show ranking
Printer Drivers brands4th of 515.6%Shown above
Plotter Printer brands3rd of 417.3%Show ranking
Print Management brands2nd of 822.6%Show ranking
Mini Printer brands3rd of 324%Show ranking
Printer paper brands2nd of 325.8%Show ranking

How is HP measured?

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hp envy printer
  • hp printer

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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