HP vs Tower:Which is searched more?
In September 2026, HP had more branded searches than Tower among printer Stand brands worldwide. HP was estimated to have 261K branded searches compared to Tower’s 1.6K, and held a 0.46% Share of Search versus Tower’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HP or Tower?
Compare the printer stand brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HP, Tower. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Xerox | HP | Brother | Yamazaki | Tower |
|---|---|---|---|---|---|---|
| Oct 2025 | 97.7% | 1.2% | 0.58% | 0.32% | 0.24% | <0.01% |
| Nov 2025 | 97.7% | 1.2% | 0.55% | 0.31% | 0.29% | <0.01% |
| Dec 2025 | 97.6% | 1.2% | 0.57% | 0.31% | 0.29% | <0.01% |
| Jan 2026 | 97.6% | 1.2% | 0.58% | 0.38% | 0.24% | <0.01% |
| Feb 2026 | 97.2% | 1.4% | 0.68% | 0.38% | 0.29% | <0.01% |
| Mar 2026 | 97.2% | 1.4% | 0.69% | 0.37% | 0.29% | <0.01% |
| Apr 2026 | 97.4% | 1.2% | 0.68% | 0.38% | 0.35% | <0.01% |
| May 2026 | 97.6% | 1.2% | 0.56% | 0.38% | 0.29% | <0.01% |
| Jun 2026 | 97.6% | 1.2% | 0.55% | 0.38% | 0.29% | <0.01% |
| Jul 2026 | 97.5% | 1.2% | 0.55% | 0.46% | 0.29% | <0.01% |
| Aug 2026 | 98% | 0.97% | 0.46% | 0.38% | 0.24% | <0.01% |
| Sep 2026 | 98% | 0.97% | 0.46% | 0.38% | 0.24% | <0.01% |
How has the HP and Tower comparison changed over the last 12 months?
3 findings
- HP was ahead of Tower in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HP’s estimated Share of Search among printer Stand brands worldwide moved from 0.58% to 0.46%, and its estimated monthly branded searches moved from 328K to 261K.
- Across the 12 months ending September 2026, Tower’s estimated Share of Search among printer Stand brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for printer Stand brands worldwide in September 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using HP’s and Tower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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