Brandwave

How popular isHP in search?

In September 2026, there were an estimated 261K branded searches for HP worldwide which is down 20.5% over the last 12 months. HP holds 1.6% estimated Share of Search among laptop brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Apple MacBook34.7%
  2. Lenovo29.3%
  3. Dell14.4%
  4. ASUS12.2%
  5. Razer5.4%
  6. Microsoft Surface2.3%
  7. HP1.6%
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Where does HP compete?

HP is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands7th of 71.6%Shown below
External monitor brands5th of 52.7%Show ranking
Portable monitor brands5th of 52.7%Show ranking
Wireless keyboard brands5th of 54.3%Show ranking
Curved monitor brands5th of 56%Show ranking
Printer ink brands4th of 611.3%Show ranking
Photo printer brands4th of 611.7%Show ranking
Laser printer brands4th of 512.7%Show ranking
Printer toner brands3rd of 613.9%Show ranking
Printer brands3rd of 514%Show ranking
Home printer brands3rd of 514.8%Show ranking
Plotter printer brands3rd of 417.3%Show ranking
Mini printer brands3rd of 324%Show ranking

Which laptop brands compete with HP?

HP against laptop brands worldwide, by month

Share of Search by month for Apple MacBook, Lenovo, Dell, ASUS, Razer, Microsoft Surface, HP. The figures are in the table below the chart.

View monthly share of search table
MonthApple MacBookLenovoDellASUSRazerMicrosoft SurfaceHP
Oct 202529.3%29.7%17%12.8%6.7%2.4%2.1%
Nov 202527.4%31.3%18%11.7%7.5%2.2%1.9%
Dec 202529.4%29.4%16.3%12.8%8.2%1.9%2.1%
Jan 202628.8%29.8%16.8%12.6%8.1%1.9%2.1%
Feb 202632.1%27%15.4%13.8%7.3%2.1%2.3%
Mar 202638.4%26.5%14.2%11%5.9%2.1%1.8%
Apr 202633.3%28.1%16%11.9%6.2%2.2%2.3%
May 202632.8%27.7%18%11.7%6.2%1.8%1.9%
Jun 202630.9%29.7%16.6%13%5.6%2.5%1.7%
Jul 202631.5%32.5%15%11.2%6%2.1%1.8%
Aug 202634.1%30.8%14.2%12%5.4%1.9%1.6%
Sep 202634.7%29.3%14.4%12.2%5.4%2.3%1.6%

  1. 1.Apple MacBook

    34.7%

    Held 1st. 5.5M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Lenovo

    29.3%

    Held 2nd. 4.7M estimated branded searches, -6.5% vs prior month. Share -1.5 points.

  3. 3.Dell

    14.4%

    Held 3rd. 2.3M estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.ASUS

    12.2%

    Held 4th. 2M estimated branded searches, -0.17% vs prior month. Share +0.2 points.

  5. 5.Razer

    5.4%

    Held 5th. 870K estimated branded searches, -1.4% vs prior month. Share 0 points.

  6. 6.Microsoft Surface

    2.3%

    Held 6th. 368K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  7. 7.HP

    1.6%

    Held 7th. 261K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between HP and its closest rivals

Every comparison with HP

How has branded search demand for HP changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HP worldwide fell from 328K to 261K.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among laptop brands worldwide held steady, from 2.1% to 1.6%.

How did search popularity change for laptop brands worldwide in September 2026?

  1. In September 2026, Apple MacBook gained estimated Share of Search among laptop brands worldwide, from 34.1% to 34.7%.

  2. In September 2026, Lenovo lost estimated Share of Search among laptop brands worldwide, from 30.8% to 29.3%.

  3. Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.

  4. Estimated monthly branded searches for Razer worldwide fell 16.6% over 12 measured months, from 1M to 870K in September 2026.

  5. Estimated monthly branded searches for Dell worldwide fell 12.5% over 12 measured months, from 2.6M to 2.3M in September 2026.

How is HP measured?

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hp envy printer
  • hp printer

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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