Brandwave

Bailey vs HP:Which is searched more?

In September 2026, HP had more branded searches than Bailey among print Management brands worldwide. HP was estimated to have 261K branded searches compared to Bailey’s 1K, and held a 22.6% Share of Search versus Bailey’s 0.09%. These are worldwide searches for English-language branded terms.

Share of Search among print Management brands worldwide in September 2026Which is more popular in search, Bailey or HP?
Bailey0.09%1K searches
vs
HP22.6%261K searches

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Which is more popular in search, Bailey or HP?

Compare the print management brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bailey and HP among print Management brands worldwide, by month

Share of Search by month for HP, Bailey. The figures are in the table below the chart.

View monthly share of search table
MonthCanonHPDCBrotherLexmarkArborTitanBailey
Oct 202526.1%27.1%24.9%14.9%6%0.45%0.45%0.07%
Nov 202528.9%29.4%18.7%16.5%5.5%0.41%0.5%0.09%
Dec 202527.6%28.7%21.9%15.7%5.3%0.32%0.39%0.06%
Jan 202630.1%26.3%19.7%17.3%5.8%0.43%0.35%0.07%
Feb 202628.6%29.7%18.7%16.5%5.7%0.41%0.33%0.08%
Mar 202627.3%28.7%21.8%15.5%5.5%0.59%0.39%0.12%
Apr 202625.4%27.3%26%15.3%5.1%0.38%0.38%0.08%
May 202628.1%25.2%23.7%17.1%4.9%0.52%0.42%0.08%
Jun 202628.1%24.7%23.5%16.9%5.7%0.63%0.42%0.1%
Jul 202630.4%23.1%22%19.1%4.5%0.48%0.39%0.08%
Aug 202628.3%20.7%29.2%16.9%4.2%0.23%0.35%0.08%
Sep 202630.9%22.6%21.3%18.5%5.3%0.86%0.38%0.09%

How has the Bailey and HP comparison changed over the last 12 months?

  • HP was ahead of Bailey in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bailey’s estimated Share of Search among print Management brands worldwide moved from 0.07% to 0.09%, and its estimated monthly branded searches moved from 880 to 1K.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among print Management brands worldwide moved from 27.1% to 22.6%, and its estimated monthly branded searches moved from 328K to 261K.

How did search popularity change for print Management brands worldwide in September 2026?

  1. In September 2026, HP overtook DC to rank 2nd among print Management brands worldwide, with 22.6% estimated Share of Search.

  2. Estimated monthly branded searches for Bailey worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

Other head-to-heads among print Management brands

How each brand is measured

Brandwave collects information about searches that people make online using Bailey’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bailey

1 branded search term

  • bailey tanks

HP

2 branded search terms

  • hp envy printer
  • hp printer

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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