How popular isBailey in search?
In September 2026, there were an estimated 1K branded searches for Bailey worldwide which is up 13.6% over the last 12 months. Bailey holds 0.32% estimated Share of Search among block plane brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Bailey and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Bailey compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Block plane brands | 4th of 4 | 0.32% | Shown below |
| Water tank brands | 4th of 6 | 0.66% | Show ranking |
Which block plane brands compete with Bailey?
Share of Search by month for Craftsman, Bailey. The figures are in the table below the chart.
View monthly share of search table
| Month | Craftsman | Irwin | Draper | Bailey |
|---|---|---|---|---|
| Oct 2025 | 96.5% | 2.6% | 0.59% | 0.35% |
| Nov 2025 | 96.9% | 2.1% | 0.54% | 0.39% |
| Dec 2025 | 97.6% | 1.8% | 0.42% | 0.23% |
| Jan 2026 | 97.3% | 1.7% | 0.64% | 0.28% |
| Feb 2026 | 96.5% | 1.4% | 1.9% | 0.23% |
| Mar 2026 | 96.3% | 1.2% | 2.3% | 0.28% |
| Apr 2026 | 97.5% | 1.4% | 0.79% | 0.23% |
| May 2026 | 97.8% | 1.4% | 0.51% | 0.23% |
| Jun 2026 | 96.7% | 1.2% | 1.9% | 0.26% |
| Jul 2026 | 98.2% | 1.2% | 0.43% | 0.23% |
| Aug 2026 | 97.4% | 1.2% | 1.2% | 0.26% |
| Sep 2026 | 97.7% | 1.4% | 0.59% | 0.32% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.7% | 301K | -18.2% | +0.2 points | |
| 2, held 2nd | 1.4% | 4.4K | 0% | +0.3 points | |
| 3, held 3rd | 0.59% | 1.8K | -58.2% | -0.6 points | |
| 4, held 4th | 0.32% | 1K | 0% | +0.1 points |
97.7%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share +0.2 points.
2.
Irwin
1.4%
Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
Draper0.59%
Held 3rd. 1.8K estimated branded searches, -58.2% vs prior month. Share -0.6 points.
4.
Bailey0.32%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Bailey and its closest rivals
Every comparison with Bailey
8 comparisons
How has branded search demand for Bailey changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bailey worldwide rose from 880 to 1K.
- Across the 12 months ending September 2026, Bailey’s estimated Share of Search among block plane brands worldwide held steady, from 0.35% to 0.32%.
How did search popularity change for block plane brands worldwide in September 2026?
4 changes
In September 2026, Draper lost estimated Share of Search among block plane brands worldwide, from 1.2% to 0.59%.
Estimated monthly branded searches for Craftsman worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
Estimated monthly branded searches for Bailey worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How is Bailey measured?
Brandwave collects information about searches that people make online using Bailey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bailey tanks
Do you work for Bailey? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bailey your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.