Bailey vs Draper:Which is searched more?
In September 2026, Draper had more branded searches than Bailey among block plane brands worldwide. Draper was estimated to have 1.8K branded searches compared to Bailey’s 1K, and held a 0.59% Share of Search versus Bailey’s 0.32%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bailey or Draper?
Compare the block plane brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Draper, Bailey. The figures are in the table below the chart.
View monthly share of search table
| Month | Craftsman | Irwin | Draper | Bailey |
|---|---|---|---|---|
| Oct 2025 | 96.5% | 2.6% | 0.59% | 0.35% |
| Nov 2025 | 96.9% | 2.1% | 0.54% | 0.39% |
| Dec 2025 | 97.6% | 1.8% | 0.42% | 0.23% |
| Jan 2026 | 97.3% | 1.7% | 0.64% | 0.28% |
| Feb 2026 | 96.5% | 1.4% | 1.9% | 0.23% |
| Mar 2026 | 96.3% | 1.2% | 2.3% | 0.28% |
| Apr 2026 | 97.5% | 1.4% | 0.79% | 0.23% |
| May 2026 | 97.8% | 1.4% | 0.51% | 0.23% |
| Jun 2026 | 96.7% | 1.2% | 1.9% | 0.26% |
| Jul 2026 | 98.2% | 1.2% | 0.43% | 0.23% |
| Aug 2026 | 97.4% | 1.2% | 1.2% | 0.26% |
| Sep 2026 | 97.7% | 1.4% | 0.59% | 0.32% |
How has the Bailey and Draper comparison changed over the last 12 months?
3 findings
- Draper was ahead of Bailey in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bailey’s estimated Share of Search among block plane brands worldwide moved from 0.35% to 0.32%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 12 months ending September 2026, Draper’s estimated Share of Search among block plane brands worldwide held steady at 0.59%, and its estimated monthly branded searches moved from 1.5K to 1.8K.
How did search popularity change for block plane brands worldwide in September 2026?
2 changes
In September 2026, Draper lost estimated Share of Search among block plane brands worldwide, from 1.2% to 0.59%.
Estimated monthly branded searches for Bailey worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bailey’s and Draper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.