Brandwave

How popular isDraper in search?

Draper has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Craftsman98.2%
  2. Irwin1.4%
  3. Bailey0.33%
  4. Draper—
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Which block plane brands compete with Draper?

Draper against block plane brands worldwide, by month

Share of Search by month for Craftsman, Draper. The figures are in the table below the chart.

View monthly share of search table
MonthCraftsmanIrwinBaileyDraper
Oct 202597%2.6%0.35%—
Nov 202597.5%2.1%0.4%—
Dec 202598%1.8%0.23%—
Jan 202698%1.8%0.29%—
Feb 202698.3%1.4%0.24%—
Mar 202698.5%1.2%0.28%—
Apr 202698.3%1.4%0.24%—
May 202698.3%1.4%0.24%—
Jun 202698.6%1.2%0.27%—
Jul 202698.6%1.2%0.24%—
Aug 202698.6%1.2%0.27%—
Sep 202698.2%1.4%0.33%—
  1. 1.Craftsman

    98.2%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  2. 2.Irwin

    1.4%

    Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Bailey

    0.33%

    Held 3rd. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. —.Draper

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Draper and its closest rivals

How did search popularity change for block plane brands worldwide in September 2026?

  1. Estimated monthly branded searches for Craftsman worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

  2. Estimated monthly branded searches for Bailey worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

  3. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

Where does Draper compete?

Draper is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heat gun brands——Show ranking
Car jacks——Show ranking
Axle stands——Show ranking
Routers brands——Show ranking
Hose connector brands——Show ranking
Inspection lamp brands——Show ranking
Wheelbarrow brands——Show ranking
Watering can brands——Show ranking
Tap wrench brands——Show ranking
Block plane brands——Shown above
Micrometer brands——Show ranking
Soldering iron brands——Show ranking
Taps and dies brands——Show ranking
Workbench vice brands——Show ranking
Sash clamps brands——Show ranking

How is Draper measured?

Brandwave collects information about searches that people make online using Draper’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • draper axle stand
  • draper inspection lamp
  • draper jack
  • draper soldering iron

Do you work for Draper? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Draper your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.