Brandwave

Block Plane brands:Which are searched most?

In September 2026, Craftsman was the most searched among block Plane brands worldwide, with an estimated 301K branded searches and 75.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Craftsman75.8%
  2. Draper22.8%
  3. Irwin1.1%
  4. Bailey0.25%

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Share of SearchLeaderboard

Compare the block plane brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among block Plane brands worldwide, by month

Share of Search by month for Craftsman, Draper. The figures are in the table below the chart.

View monthly share of search table
MonthCraftsmanDraperIrwinBailey
Oct 202567.7%30.3%1.8%0.24%
Nov 202571.7%26.4%1.6%0.29%
Dec 202579%19.4%1.4%0.19%
Jan 202675.7%22.8%1.4%0.22%
Feb 202668.2%30.6%1%0.16%
Mar 202654.6%44.6%0.65%0.16%
Apr 202672.3%26.5%1.1%0.17%
May 202676%22.7%1.1%0.18%
Jun 202664.1%35%0.77%0.17%
Jul 202676.1%22.8%0.91%0.18%
Aug 202668.4%30.6%0.82%0.19%
Sep 202675.8%22.8%1.1%0.25%

This month’s ranking, September 2026

  1. 1.Craftsman

    75.8%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share +7.5 points.

  2. 2.Draper

    22.8%

    Held 2nd. 90.5K estimated branded searches, -45.2% vs prior month. Share -7.8 points.

  3. 3.Irwin

    1.1%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Bailey

    0.25%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among block Plane brands worldwide?

In September 2026, Craftsman was the most searched among block Plane brands worldwide, with an estimated 301K branded searches and 75.8% estimated Share of Search within this set. Draper is in 2nd place, 53 percentage points behind at 22.8% Share of Search.

Global block Plane brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Craftsman67.7% → 75.8%79%Dec 202554.6%Mar 20261st
Draper30.3% → 22.8%44.6%Mar 202619.4%Dec 20252nd
Irwin1.8% → 1.1%1.8%Oct 20250.65%Mar 20263rd
Bailey0.24% → 0.25%0.29%Nov 20250.16%Mar 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among block Plane brands worldwide increased from 67.7% to 75.8%.
  • Across the 12 months ending September 2026, Draper’s estimated Share of Search among block Plane brands worldwide decreased from 30.3% to 22.8%.
  • Across the 12 months ending September 2026, Irwin’s estimated Share of Search among block Plane brands worldwide decreased from 1.8% to 1.1%.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among block Plane brands worldwide peaked at 79% in December 2025 and was lowest at 54.6% in March 2026.
  • Across the 12 months ending September 2026, Draper’s estimated Share of Search among block Plane brands worldwide peaked at 44.6% in March 2026 and was lowest at 19.4% in December 2025.
  • Across the 12 months ending September 2026, Irwin’s estimated Share of Search among block Plane brands worldwide peaked at 1.8% in October 2025 and was lowest at 0.65% in March 2026.
  • Across the 12 months ending September 2026, Bailey held steady: its estimated Share of Search among block Plane brands worldwide moved less than 0.5 percentage points.

How did search popularity change for block Plane brands worldwide in September 2026?

  1. In September 2026, Craftsman gained estimated Share of Search among block Plane brands worldwide, from 68.4% to 75.8%.

  2. In September 2026, Draper lost estimated Share of Search among block Plane brands worldwide, from 30.6% to 22.8%.

  3. Estimated monthly branded searches for Bailey worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

  4. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How the Brand Demand Index is measured

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