HP vs Thule:Which is searched more?
In September 2026, Thule had more branded searches than HP among laptop Case brands worldwide. Thule was estimated to have 301K branded searches compared to HP’s 261K, and held a 3.2% Share of Search versus HP’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HP or Thule?
Compare the laptop case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thule, HP. The figures are in the table below the chart.
View monthly share of search table
| Month | Lenovo | Dell | Tumi | Pelican | Microsoft Surface | Thule | HP |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 26.5% | 7.3% | 10% | 3.7% | 3% | 3.3% |
| Nov 2025 | 46% | 26.5% | 7.9% | 10.6% | 3.2% | 3.2% | 2.7% |
| Dec 2025 | 44.6% | 24.7% | 8.9% | 12% | 3% | 3.6% | 3.2% |
| Jan 2026 | 46.2% | 26% | 7.3% | 9.9% | 3% | 4.4% | 3.2% |
| Feb 2026 | 44.3% | 25.3% | 8.3% | 11.6% | 3.5% | 3.5% | 3.7% |
| Mar 2026 | 46.9% | 25.2% | 7.3% | 10% | 3.7% | 3.7% | 3.2% |
| Apr 2026 | 44.8% | 25.6% | 8.5% | 9.6% | 3.5% | 4.3% | 3.7% |
| May 2026 | 44.1% | 28.6% | 8.5% | 7.7% | 2.8% | 5.2% | 3% |
| Jun 2026 | 48.3% | 27% | 7.9% | 6% | 4% | 4% | 2.8% |
| Jul 2026 | 51.2% | 23.6% | 8.1% | 6% | 3.3% | 4.9% | 2.8% |
| Aug 2026 | 52.5% | 24.2% | 7.9% | 5.8% | 3.2% | 3.9% | 2.7% |
| Sep 2026 | 50.2% | 24.7% | 7.9% | 7.2% | 3.9% | 3.2% | 2.8% |
How has the HP and Thule comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Thule took it in November 2025, HP took it in February 2026, Thule took it in March 2026.
- Across the 12 months ending September 2026, HP’s estimated Share of Search among laptop Case brands worldwide moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 328K to 261K.
- Across the 12 months ending September 2026, Thule’s estimated Share of Search among laptop Case brands worldwide moved from 3% to 3.2%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for laptop Case brands worldwide in September 2026?
3 changes
In September 2026, Microsoft Surface overtook Thule to rank 5th among laptop Case brands worldwide, with 3.9% estimated Share of Search.
In September 2026, Thule lost estimated Share of Search among laptop Case brands worldwide, from 3.9% to 3.2%.
Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.
Other head-to-heads among laptop Case brands
How each brand is measured
Brandwave collects information about searches that people make online using HP’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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