How popular isMicrosoft Surface in search?
In September 2026, there were an estimated 368K branded searches for Microsoft Surface worldwide which held steady over the last 12 months. Microsoft Surface holds 2.2% estimated Share of Search among laptop brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Microsoft Surface compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Laptop brands | 7th of 7 | 2.2% | Shown below |
| Tablet brands | 4th of 5 | 2.3% | Show ranking |
Which laptop brands compete with Microsoft Surface?
Share of Search by month for Apple MacBook, Lenovo, Dell, ASUS, HP, Razer, Microsoft Surface. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple MacBook | Lenovo | Dell | ASUS | HP | Razer | Microsoft Surface |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 29.1% | 16.7% | 11.6% | 6.3% | 5.2% | 2.3% |
| Nov 2025 | 27% | 30.8% | 17.7% | 10.7% | 5.8% | 5.8% | 2.1% |
| Dec 2025 | 28.9% | 28.9% | 16% | 11.6% | 6.4% | 6.4% | 1.9% |
| Jan 2026 | 28.4% | 29.3% | 16.5% | 11.4% | 6.3% | 6.3% | 1.9% |
| Feb 2026 | 31.7% | 26.7% | 15.2% | 12.8% | 5.7% | 5.7% | 2.1% |
| Mar 2026 | 37.7% | 26% | 14% | 10.2% | 5.6% | 4.6% | 2% |
| Apr 2026 | 32.8% | 27.7% | 15.8% | 10.8% | 5.9% | 4.9% | 2.2% |
| May 2026 | 32.2% | 27.2% | 17.7% | 10.6% | 5.8% | 4.8% | 1.7% |
| Jun 2026 | 30.4% | 29.2% | 16.3% | 12% | 5.4% | 4.4% | 2.4% |
| Jul 2026 | 30.6% | 31.5% | 14.5% | 10.1% | 6.7% | 4.5% | 2% |
| Aug 2026 | 33.3% | 30.1% | 13.8% | 11% | 6% | 4% | 1.8% |
| Sep 2026 | 33.8% | 28.5% | 14.1% | 11.1% | 6.1% | 4.1% | 2.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.8% | 5.5M | 0% | +0.5 points | |
| 2, held 2nd | 28.5% | 4.7M | -6.5% | -1.5 points | |
| 3, held 3rd | 14.1% | 2.3M | 0% | +0.2 points | |
| 4, held 4th | 11.1% | 1.8M | 0% | +0.2 points | |
| 5, held 5th | 6.1% | 1M | 0% | +0.1 points | |
| 6, held 6th | 4.1% | 673K | 0% | +0.1 points | |
| 7, held 7th | 2.2% | 368K | +22.3% | +0.4 points |
33.8%
Held 1st. 5.5M estimated branded searches, 0% vs prior month. Share +0.5 points.
2.
Lenovo28.5%
Held 2nd. 4.7M estimated branded searches, -6.5% vs prior month. Share -1.5 points.
3.
Dell14.1%
Held 3rd. 2.3M estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
ASUS11.1%
Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
HP6.1%
Held 5th. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Razer4.1%
Held 6th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.2%
Held 7th. 368K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
Compare search popularity between Microsoft Surface and its closest rivals
Microsoft Surface vs Lenovo: compare search popularity- Microsoft Surface vs Dell: compare search popularity
- Microsoft Surface vs ASUS: compare search popularity
- Microsoft Surface vs HP: compare search popularity
- Microsoft Surface vs Razer: compare search popularity
- Compare Microsoft Surface with any brand
How has branded search demand for Microsoft Surface changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Surface worldwide held steady at 368K.
- Across the 12 months ending September 2026, Microsoft Surface’s estimated Share of Search among laptop brands worldwide held steady, from 2.3% to 2.2%.
How did search popularity change for laptop brands worldwide in September 2026?
4 changes
In September 2026, Apple MacBook gained estimated Share of Search among laptop brands worldwide, from 33.3% to 33.8%.
In September 2026, Lenovo lost estimated Share of Search among laptop brands worldwide, from 30.1% to 28.5%.
Estimated monthly branded searches for Razer worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Estimated monthly branded searches for Dell worldwide fell 12.5% over 12 measured months, from 2.6M to 2.3M in September 2026.
How is Microsoft Surface measured?
Brandwave collects information about searches that people make online using Microsoft Surface’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- microsoftsurface
Who owns Microsoft Surface?
Microsoft Surface is owned by Microsoft. Brandwave also tracks 
GitHub Actions, GitHub Copilot, 
LinkedIn Ads, Microsoft 365, 
Microsoft Authenticator, Microsoft Bookings, 
Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Edge, Microsoft Entra, 
Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Teams, Microsoft Translator, Microsoft Visio, 
Minecraft, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI, SharePoint, 
Xbox and Xbox Game Pass, owned by the same company, worldwide.
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Is Microsoft Surface your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.