Brandwave

How popular isCanon in search?

In September 2026, there were an estimated 356K branded searches for Canon worldwide which is up 12.9% over the last 12 months. Canon holds 3.2% estimated Share of Search among camera brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sony35.7%
  2. GoPro17.4%
  3. Insta36016.9%
  4. Fujifilm10.1%
  5. Panasonic9.2%
  6. Nikon7.5%
  7. Canon3.2%
Canon website (opens in a new tab)

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Where does Canon compete?

Canon is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camera brands7th of 73.2%Shown below
Camera lenses4th of 65.3%Show ranking
Camera lens brands4th of 55.3%Show ranking
Binocular brands3rd of 56.5%Show ranking
Telephoto lens brands3rd of 36.9%Show ranking
Wide angle lens brands3rd of 36.9%Show ranking
Instant camera brands5th of 68.8%Show ranking
Film camera brands5th of 611.2%Show ranking
Printer ink brands3rd of 615.4%Show ranking
Photo printer brands3rd of 616%Show ranking
Laser printer brands2nd of 517.3%Show ranking
Printer toner brands2nd of 619%Show ranking
Printer brands2nd of 519.1%Show ranking
Home printer brands2nd of 520.2%Show ranking
Plotter printer brands2nd of 423.6%Show ranking
Ink cartridges brands2nd of 324.7%Show ranking
Mini printer brands2nd of 332.7%Show ranking

Which camera brands compete with Canon?

Canon against camera brands worldwide, by month

Share of Search by month for Sony, GoPro, Insta360, Fujifilm, Panasonic, Nikon, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthSonyGoProInsta360FujifilmPanasonicNikonCanon
Oct 202533.3%16.6%16%10.8%11.4%8.7%3.2%
Nov 202536.2%17.5%16.6%9.6%9.3%8.2%2.7%
Dec 202535.9%16.8%16.1%11.6%8.9%8.1%2.6%
Jan 202635.5%17.7%14.2%11.5%9.6%8.1%3.4%
Feb 202633.5%16.9%16.2%9.1%12.5%8.5%3.2%
Mar 202634%16.3%15.7%10.6%11.4%8.9%3.1%
Apr 202631.7%18.7%15%10.2%12.9%8.6%2.9%
May 202631.4%18%17.6%9.8%12.2%8.2%2.7%
Jun 202632.4%19%18.5%8.8%10.8%7.6%2.9%
Jul 202636.1%15.5%17.9%10%10%7.4%3.2%
Aug 202635.9%17.4%16.8%9.6%9.3%7.9%3.2%
Sep 202635.7%17.4%16.9%10.1%9.2%7.5%3.2%

  1. 1.Sony

    35.7%

    Held 1st. 4M estimated branded searches, -1.7% vs prior month. Share -0.2 points.

  2. 2.GoPro

    17.4%

    Held 2nd. 1.9M estimated branded searches, -1% vs prior month. Share 0 points.

  3. 3.Insta360

    16.9%

    Held 3rd. 1.9M estimated branded searches, -0.45% vs prior month. Share +0.1 points.

  4. 4.Fujifilm

    10.1%

    Held 4th. 1.1M estimated branded searches, +4.1% vs prior month. Share +0.5 points.

  5. 5.Panasonic

    9.2%

    Held 5th. 1M estimated branded searches, -2.6% vs prior month. Share -0.1 points.

  6. 6.Nikon

    7.5%

    Held 6th. 836K estimated branded searches, -5.1% vs prior month. Share -0.3 points.

  7. 7.Canon

    3.2%

    Held 7th. 356K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Canon and its closest rivals

Every comparison with Canon

How has branded search demand for Canon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Canon worldwide rose from 315K to 356K.
  • Across the 12 months ending September 2026, Canon’s estimated Share of Search among camera brands worldwide held steady at 3.2%.

How did search popularity change for camera brands worldwide in September 2026?

  1. In September 2026, Fujifilm gained estimated Share of Search among camera brands worldwide, from 9.6% to 10.1%.

  2. Panasonic’s estimated Share of Search among camera brands worldwide has lost ground for 3 months in a row, from 10.8% to 9.2% in September 2026.

  3. Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 3.2M to 4M in September 2026.

  4. Estimated monthly branded searches for Insta360 worldwide rose 20.3% over 12 measured months, from 1.6M to 1.9M in September 2026.

  5. Estimated monthly branded searches for GoPro worldwide rose 19.1% over 12 measured months, from 1.6M to 1.9M in September 2026.

  6. Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.

How is Canon measured?

Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • canon pixma
  • canon printer
  • global canon
  • printer canon

Do you work for Canon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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