Brandwave

How popular isCraftsman in search?

In September 2026, there were an estimated 301K branded searches for Craftsman worldwide which is up 22.4% over the last 12 months. Craftsman holds 1.9% estimated Share of Search among torque Multiplier brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AutoZone71.4%
  2. Ford26.3%
  3. Craftsman1.9%
  4. GearWrench0.32%
  5. Caterpillar0.02%
  6. Bolt<0.01%
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Which torque Multiplier brands compete with Craftsman?

Craftsman against torque Multiplier brands worldwide, by month

Share of Search by month for AutoZone, Ford, Craftsman. The figures are in the table below the chart.

View monthly share of search table
MonthAutoZoneFordCraftsmanGearWrenchCaterpillarBolt
Oct 202567.7%30.5%1.5%0.3%0.02%<0.01%
Nov 202567.6%30.5%1.5%0.37%0.02%<0.01%
Dec 202567.4%30.4%1.8%0.37%0.01%<0.01%
Jan 202667.4%30.4%1.8%0.37%0.01%<0.01%
Feb 202671.1%26.2%2.4%0.32%0.02%<0.01%
Mar 202671.2%26.2%2.4%0.26%0.02%<0.01%
Apr 202671.1%26.2%2.4%0.32%0.02%<0.01%
May 202671.1%26.2%2.4%0.32%0.02%<0.01%
Jun 202671.1%26.2%2.4%0.32%0.02%<0.01%
Jul 202671.1%26.2%2.4%0.26%0.02%<0.01%
Aug 202671.1%26.2%2.4%0.32%0.02%<0.01%
Sep 202671.4%26.3%1.9%0.32%0.02%<0.01%

  1. 1.AutoZone

    71.4%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Ford

    26.3%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Craftsman

    1.9%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  4. 4.GearWrench

    0.32%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Caterpillar

    0.02%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bolt

    <0.01%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Craftsman and its closest rivals

Every comparison with Craftsman

How has branded search demand for Craftsman changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Craftsman worldwide rose from 246K to 301K.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among torque Multiplier brands worldwide held steady, from 1.5% to 1.9%.

How did search popularity change for torque Multiplier brands worldwide in September 2026?

  1. Estimated monthly branded searches for Craftsman worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

  2. Estimated monthly branded searches for Ford worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.

  3. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Craftsman compete?

Craftsman is ranked in 61 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jack Stands brands4th of 61.4%Show ranking
Nut Splitter brands4th of 71.4%Show ranking
Power Washer brands6th of 81.8%Show ranking
Rubber Mallet brands7th of 81.8%Show ranking
Torque Multiplier brands3rd of 61.9%Shown above
String trimmer brands4th of 82%Show ranking
Lawn Edger brands4th of 72.1%Show ranking
Floor Jack brands4th of 52.1%Show ranking
Snowblower brands3rd of 42.4%Show ranking
Pry Bar brands3rd of 72.9%Show ranking
Wood Chipper brands4th of 73.4%Show ranking
Block Plane brands4th of 74.3%Show ranking
Snap Ring Pliers brands3rd of 45.3%Show ranking
Bolt Cutters brands3rd of 75.4%Show ranking
Power Screwdriver brands5th of 66.1%Show ranking
Tool Bag brands5th of 86.6%Show ranking
Metal Lathe brands3rd of 76.9%Show ranking
Oscillating Tool software4th of 77.1%Show ranking
Cordless Screwdriver brands4th of 77.2%Show ranking
Impact wrench brands4th of 77.2%Show ranking
Laser Level brands4th of 77.5%Show ranking
Air Nailer brands4th of 87.5%Show ranking
Sabre Saw brands4th of 67.6%Show ranking
Weed Eater String brands3rd of 87.9%Show ranking
Led Work Light brands4th of 58.3%Show ranking
Tin Snips brands4th of 78.3%Show ranking
Seal Puller brands4th of 78.3%Show ranking
Hand Planer brands4th of 68.4%Show ranking
Weed Wacker brands4th of 88.8%Show ranking
Backpack Sprayer brands4th of 68.8%Show ranking
Gear Puller brands3rd of 69%Show ranking
Garage door opener brands3rd of 89.3%Show ranking
Aviation Snips brands3rd of 89.5%Show ranking
Impact driver brands3rd of 59.8%Show ranking
Rolling Tool Box brands3rd of 710.3%Show ranking
Dead Blow Hammer brands3rd of 710.4%Show ranking
Mower Deck Parts brands4th of 510.7%Show ranking
Hand Sander brands3rd of 711.5%Show ranking
Wire Cutters brands2nd of 611.7%Show ranking
Tap Wrench brands3rd of 712.1%Show ranking
Lawn tractor brands3rd of 412.4%Show ranking
Reel Mower brands3rd of 612.6%Show ranking
Grinder Stand brands3rd of 713.4%Show ranking
Leaf Sweeper brands3rd of 414.7%Show ranking
Router Table brands3rd of 815.6%Show ranking
Jack Plane brands3rd of 616.3%Show ranking
Workbench Light brands3rd of 416.8%Show ranking
Reciprocating Saw brands2nd of 617.7%Show ranking
Brush Cutter brands3rd of 818.3%Show ranking
Belt Sander brands2nd of 718.3%Show ranking
Bench Vise brands2nd of 619.1%Show ranking
Rear Tine Tiller brands2nd of 321%Show ranking
Torque Wrench brands2nd of 722.9%Show ranking
Oscillating Sander brands2nd of 625%Show ranking
Depth Gauge brands2nd of 826.5%Show ranking
Pancake Compressor brands2nd of 329.7%Show ranking
Letterpress brands1st of 646.5%Show ranking
Stud finder brands1st of 650.9%Show ranking
Magnetic Socket Rail brands1st of 563.9%Show ranking
Jointer Planer brands1st of 388.7%Show ranking
Bolt Extractor brands1st of 495.7%Show ranking

How is Craftsman measured?

Brandwave collects information about searches that people make online using Craftsman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • craftsman

Do you work for Craftsman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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