Craftsman vs Franklin:Which is more popular by branded search?
In August 2026, Craftsman had more branded searches than Franklin among stud finder brands worldwide. Craftsman was estimated to have 368K branded searches compared to Franklin’s 9.9K, and held a 52.9% Share of Search versus Franklin’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Craftsman or Franklin?
Compare the stud finder brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Craftsman, Franklin. The figures are in the table below the chart.
View monthly share of search table
| Month | Craftsman | Bosch | Zircon | Franklin | CH Hanson | Studpop |
|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 36.2% | 19.2% | 1.4% | 0.15% | 0.05% |
| Nov 2025 | 45.7% | 31.8% | 20.4% | 1.8% | 0.16% | 0.06% |
| Dec 2025 | 48.7% | 27.7% | 21.8% | 1.6% | 0.14% | 0.05% |
| Jan 2026 | 50.3% | 28.7% | 18.4% | 2.5% | 0.15% | 0.05% |
| Feb 2026 | 58.6% | 22.4% | 17.5% | 1.3% | 0.14% | 0.04% |
| Mar 2026 | 60.6% | 23% | 14.8% | 1.3% | 0.13% | 0.04% |
| Apr 2026 | 55.7% | 25.9% | 16.7% | 1.5% | 0.13% | 0.05% |
| May 2026 | 55.8% | 25.9% | 16.7% | 1.5% | 0.13% | 0.06% |
| Jun 2026 | 56% | 25.9% | 16.7% | 1.2% | 0.13% | 0.07% |
| Jul 2026 | 56% | 25.9% | 16.7% | 1.2% | 0.13% | 0.06% |
| Aug 2026 | 52.9% | 29.6% | 15.8% | 1.4% | 0.14% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
How has the Craftsman and Franklin comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Franklin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Craftsman’s estimated Share of Search among stud finder brands worldwide moved from 43% to 52.9%, and its estimated monthly branded searches moved from 246K to 368K.
- Across the 11 months ending August 2026, Franklin’s estimated Share of Search among stud finder brands worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for stud finder brands worldwide in August 2026?
2 changes
In August 2026, Craftsman lost estimated Share of Search among stud finder brands worldwide, from 56% to 52.9%.
Estimated monthly branded searches for Franklin worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Craftsman’s and Franklin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.