Brandwave

CH Hanson vs Craftsman:Which is more popular by branded search?

In August 2026, Craftsman had more branded searches than CH Hanson among stud finder brands worldwide. Craftsman was estimated to have 368K branded searches compared to CH Hanson’s 1K, and held a 52.9% Share of Search versus CH Hanson’s 0.14%. These are worldwide searches for English-language branded terms.

Share of Search among stud finder brands worldwide in August 2026Which is more popular in search, CH Hanson or Craftsman?
CH Hanson0.14%1K searches
vs
Craftsman52.9%368K searches

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Which is more popular in search, CH Hanson or Craftsman?

Compare the stud finder brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CH Hanson and Craftsman among stud finder brands worldwide, by month

Share of Search by month for Craftsman, CH Hanson. The figures are in the table below the chart.

View monthly share of search table
MonthCraftsmanBoschZirconFranklinCH HansonStudpop
Oct 202543%36.2%19.2%1.4%0.15%0.05%
Nov 202545.7%31.8%20.4%1.8%0.16%0.06%
Dec 202548.7%27.7%21.8%1.6%0.14%0.05%
Jan 202650.3%28.7%18.4%2.5%0.15%0.05%
Feb 202658.6%22.4%17.5%1.3%0.14%0.04%
Mar 202660.6%23%14.8%1.3%0.13%0.04%
Apr 202655.7%25.9%16.7%1.5%0.13%0.05%
May 202655.8%25.9%16.7%1.5%0.13%0.06%
Jun 202656%25.9%16.7%1.2%0.13%0.07%
Jul 202656%25.9%16.7%1.2%0.13%0.06%
Aug 202652.9%29.6%15.8%1.4%0.14%0.06%
Sep 2026——————

How has the CH Hanson and Craftsman comparison changed over the last 12 months?

  • Craftsman was ahead of CH Hanson in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, CH Hanson’s estimated Share of Search among stud finder brands worldwide moved from 0.15% to 0.14%, and its estimated monthly branded searches moved from 880 to 1K.
  • Across the 11 months ending August 2026, Craftsman’s estimated Share of Search among stud finder brands worldwide moved from 43% to 52.9%, and its estimated monthly branded searches moved from 246K to 368K.

How did search popularity change for stud finder brands worldwide in August 2026?

  1. In August 2026, Craftsman lost estimated Share of Search among stud finder brands worldwide, from 56% to 52.9%.

  2. Estimated monthly branded searches for CH Hanson worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using CH Hanson’s and Craftsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CH Hanson

1 branded search term

  • ch hanson

Craftsman

1 branded search term

  • craftsman

How the Brand Demand Index is measured

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