Brandwave

How popular isGoogle Nest in search?

In September 2026, there were an estimated 406K branded searches for Google Nest worldwide which is down 42.4% over the last 12 months. Google Nest holds 7.9% estimated Share of Search among fire Alarm brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Smart35.7%
  2. Siemens23.8%
  3. Ring21%
  4. ADT10.4%
  5. Google Nest7.9%
  6. Kidde0.65%
  7. First Alert0.53%
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Which fire Alarm brands compete with Google Nest?

Google Nest against fire Alarm brands worldwide, by month

Share of Search by month for Smart, Siemens, Ring, ADT, Google Nest. The figures are in the table below the chart.

View monthly share of search table
MonthSmartSiemensRingADTGoogle NestKiddeFirst Alert
Oct 202532%21.4%21.7%11.7%12.3%0.58%0.39%
Nov 202529.9%24.5%22%9.5%13.2%0.54%0.36%
Dec 202531.8%21.2%23.3%9.8%12.9%0.58%0.39%
Jan 202632.2%21.5%21.8%11.8%11.6%0.71%0.48%
Feb 202633.8%22.5%22.5%11%9.2%0.61%0.33%
Mar 202635.4%23.6%20.1%11.8%8.1%0.64%0.43%
Apr 202635.7%23.8%19.7%11.5%8.1%0.65%0.43%
May 202635.4%23.6%19.7%11%9.4%0.64%0.35%
Jun 202634.4%22.9%21.9%10.3%9.6%0.51%0.42%
Jul 202630.9%25.1%22%11%10.1%0.56%0.46%
Aug 202634.4%22.9%21.5%12.1%8.1%0.51%0.51%
Sep 202635.7%23.8%21%10.4%7.9%0.65%0.53%

  1. 1.Smart

    35.7%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Siemens

    23.8%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Ring

    21%

    Held 3rd. 1.1M estimated branded searches, -6% vs prior month. Share -0.5 points.

  4. 4.ADT

    10.4%

    Held 4th. 535K estimated branded searches, -16.9% vs prior month. Share -1.7 points.

  5. 5.Google Nest

    7.9%

    Held 5th. 406K estimated branded searches, -5.7% vs prior month. Share -0.2 points.

  6. 6.Kidde

    0.65%

    Moved from 7th to 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  7. 7.First Alert

    0.53%

    Moved from 6th to 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Google Nest and its closest rivals

Every comparison with Google Nest

How has branded search demand for Google Nest changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Nest worldwide fell from 705K to 406K.
  • Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among fire Alarm brands worldwide decreased from 12.3% to 7.9%.
  • Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among fire Alarm brands worldwide peaked at 13.2% in November 2025 and was lowest at 7.9% in September 2026.
  • Across the 12 months ending September 2026, Google Nest fell from 4th to 5th among fire Alarm brands worldwide.

How did search popularity change for fire Alarm brands worldwide in September 2026?

  1. In September 2026, Smart gained estimated Share of Search among fire Alarm brands worldwide, from 34.4% to 35.7%.

  2. In September 2026, Siemens gained estimated Share of Search among fire Alarm brands worldwide, from 22.9% to 23.8%.

  3. In September 2026, ADT lost estimated Share of Search among fire Alarm brands worldwide, from 12.1% to 10.4%.

  4. In September 2026, Ring lost estimated Share of Search among fire Alarm brands worldwide, from 21.5% to 21%.

  5. In September 2026, Kidde rose from 7th to 6th among fire Alarm brands worldwide.

  6. In September 2026, First Alert fell from 6th to 7th among fire Alarm brands worldwide.

Where does Google Nest compete?

Google Nest is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smart speaker brands5th of 60.05%Show ranking
Anti Theft brands6th of 70.09%Show ranking
Ring Doorbell brands4th of 50.09%Show ranking
Smoke Detector brands5th of 80.09%Show ranking
Smoke alarm brands4th of 80.09%Show ranking
Doorbell Wireless brands4th of 50.09%Show ranking
Doorbell Chime brands4th of 50.09%Show ranking
Fire Alarm brands5th of 77.9%Shown above
Home security camera brands4th of 611.4%Show ranking
Video doorbell brands4th of 512.2%Show ranking
Mesh wifi brands3rd of 512.8%Show ranking
Door Bell brands3rd of 714.4%Show ranking
Smart thermostat brands2nd of 628.6%Show ranking

How is Google Nest measured?

Brandwave collects information about searches that people make online using Google Nest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • google nest
  • google nest thermostat
  • googlenest
  • nest thermostat

How the Brand Demand Index is measured

Do you work for Google Nest? To request corrections or removal please contact us via our support page and we will be happy to assist.

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