Brandwave

How popular isADT in search?

In September 2026, there were an estimated 535K branded searches for ADT worldwide which is down 19.7% over the last 12 months. ADT holds 25.9% estimated Share of Search among fire alarm brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Siemens59.1%
  2. ADT25.9%
  3. Google Nest11.9%
  4. Kidde1.6%
  5. First Alert1.3%
  6. Ring0.06%
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Which fire alarm brands compete with ADT?

ADT against fire alarm brands worldwide, by month

Share of Search by month for Siemens, ADT, Google Nest. The figures are in the table below the chart.

View monthly share of search table
MonthSiemensADTGoogle NestKiddeFirst AlertRing
Oct 202552.8%28.8%15.9%1.4%0.96%0.07%
Nov 202558%22.4%17.4%1.3%0.86%0.06%
Dec 202553.2%24.7%19.6%1.4%0.97%0.07%
Jan 202652.5%28.7%15.8%1.7%1.2%0.08%
Feb 202656.2%27.5%13.9%1.5%0.83%0.07%
Mar 202657.3%28.5%11.5%1.6%1%0.08%
Apr 202657.7%28%11.6%1.6%1.1%0.06%
May 202657%26.5%14.1%1.5%0.85%0.06%
Jun 202657.5%25.9%14.2%1.3%1%0.06%
Jul 202659.5%26%12%1.3%1.1%0.06%
Aug 202656.3%29.7%11.4%1.3%1.3%0.06%
Sep 202659.1%25.9%11.9%1.6%1.3%0.06%

  1. 1.Siemens

    59.1%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.ADT

    25.9%

    Held 2nd. 535K estimated branded searches, -16.9% vs prior month. Share -3.8 points.

  3. 3.Google Nest

    11.9%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Kidde

    1.6%

    Moved from 5th to 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  5. 5.First Alert

    1.3%

    Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Ring

    0.06%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ADT and its closest rivals

Every comparison with ADT

How has branded search demand for ADT changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ADT worldwide fell from 667K to 535K.
  • Across the 12 months ending September 2026, ADT’s estimated Share of Search among fire alarm brands worldwide decreased from 28.8% to 25.9%.
  • Across the 12 months ending September 2026, ADT’s estimated Share of Search among fire alarm brands worldwide peaked at 29.7% in August 2026 and was lowest at 22.4% in November 2025.

How did search popularity change for fire alarm brands worldwide in September 2026?

  1. In September 2026, Siemens gained estimated Share of Search among fire alarm brands worldwide, from 56.3% to 59.1%.

  2. In September 2026, Google Nest gained estimated Share of Search among fire alarm brands worldwide, from 11.4% to 11.9%.

  3. In September 2026, ADT lost estimated Share of Search among fire alarm brands worldwide, from 29.7% to 25.9%.

  4. In September 2026, Kidde rose from 5th to 4th among fire alarm brands worldwide.

  5. In September 2026, First Alert fell from 4th to 5th among fire alarm brands worldwide.

  6. Estimated monthly branded searches for Ring worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

Where does ADT compete?

ADT is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fire alarm brands2nd of 625.9%Shown above
Home alarm brands1st of 553.9%Show ranking
Alarm panel brands1st of 554.2%Show ranking
Doorbell camera brands1st of 368%Show ranking

How is ADT measured?

Brandwave collects information about searches that people make online using ADT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • adt
  • adt alarm
  • adt home security
  • adt security

Do you work for ADT? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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