Brandwave

How popular isADT in search?

In September 2026, there were an estimated 535K branded searches for ADT worldwide which is down 19.7% over the last 12 months. ADT holds 68% estimated Share of Search among doorbell camera brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ADT68%
  2. Arlo31.3%
  3. Eufy0.69%
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Which doorbell camera brands compete with ADT?

ADT against doorbell camera brands worldwide, by month

Share of Search by month for ADT, Arlo. The figures are in the table below the chart.

View monthly share of search table
MonthADTArloEufy
Oct 202568.6%31%0.45%
Nov 202565.3%33.9%0.74%
Dec 202569.3%30.1%0.66%
Jan 202672.7%26.8%0.59%
Feb 202670.5%29%0.52%
Mar 202670.8%28.7%0.51%
Apr 202670.2%29.2%0.52%
May 202669.3%30.1%0.66%
Jun 202668.6%30.7%0.67%
Jul 202668%31.4%0.69%
Aug 202671.9%27.5%0.6%
Sep 202668%31.3%0.69%

  1. 1.ADT

    68%

    Held 1st. 535K estimated branded searches, -16.9% vs prior month. Share -3.9 points.

  2. 2.Arlo

    31.3%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +3.8 points.

  3. 3.Eufy

    0.69%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between ADT and its closest rivals

Every comparison with ADT

How has branded search demand for ADT changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ADT worldwide fell from 667K to 535K.
  • Across the 12 months ending September 2026, ADT’s estimated Share of Search among doorbell camera brands worldwide decreased from 68.6% to 68%.
  • Across the 12 months ending September 2026, ADT’s estimated Share of Search among doorbell camera brands worldwide peaked at 72.7% in January 2026 and was lowest at 65.3% in November 2025.

How did search popularity change for doorbell camera brands worldwide in September 2026?

  1. In September 2026, Arlo gained estimated Share of Search among doorbell camera brands worldwide, from 27.5% to 31.3%.

  2. In September 2026, ADT lost estimated Share of Search among doorbell camera brands worldwide, from 71.9% to 68%.

  3. Estimated monthly branded searches for Eufy worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

Where does ADT compete?

ADT is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fire alarm brands2nd of 625.9%Show ranking
Home alarm brands1st of 553.9%Show ranking
Alarm panel brands1st of 554.2%Show ranking
Doorbell camera brands1st of 368%Shown above

How is ADT measured?

Brandwave collects information about searches that people make online using ADT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • adt
  • adt alarm
  • adt home security
  • adt security

Do you work for ADT? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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