ADT vs DSC:Which is searched more?
In September 2026, ADT had more branded searches than DSC among alarm panel brands worldwide. ADT was estimated to have 535K branded searches compared to DSC’s 1.6K, and held a 54.2% Share of Search versus DSC’s 0.16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ADT or DSC?
Compare the alarm panel brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ADT, DSC. The figures are in the table below the chart.
View monthly share of search table
| Month | ADT | Honeywell | DSC | Bosch | Ring |
|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 45.1% | 0.16% | 0.05% | 0.02% |
| Nov 2025 | 51.2% | 48.6% | 0.17% | 0.05% | 0.02% |
| Dec 2025 | 55.6% | 44.2% | 0.19% | 0.05% | 0.02% |
| Jan 2026 | 54.7% | 45.1% | 0.16% | 0.05% | 0.02% |
| Feb 2026 | 56.9% | 42.8% | 0.15% | 0.05% | 0.02% |
| Mar 2026 | 52.4% | 47.4% | 0.16% | 0.05% | 0.02% |
| Apr 2026 | 56.7% | 43.1% | 0.15% | 0.05% | 0.02% |
| May 2026 | 55.6% | 44.2% | 0.16% | 0.06% | 0.03% |
| Jun 2026 | 49.9% | 49.9% | 0.15% | 0.04% | 0.02% |
| Jul 2026 | 54.1% | 45.7% | 0.16% | 0.06% | 0.03% |
| Aug 2026 | 58.7% | 41% | 0.15% | 0.04% | 0.02% |
| Sep 2026 | 54.2% | 45.6% | 0.16% | 0.05% | 0.03% |
How has the ADT and DSC comparison changed over the last 12 months?
3 findings
- ADT was ahead of DSC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ADT’s estimated Share of Search among alarm panel brands worldwide moved from 54.7% to 54.2%, and its estimated monthly branded searches moved from 667K to 535K.
- Across the 12 months ending September 2026, DSC’s estimated Share of Search among alarm panel brands worldwide held steady at 0.16%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for alarm panel brands worldwide in September 2026?
2 changes
In September 2026, ADT lost estimated Share of Search among alarm panel brands worldwide, from 58.7% to 54.2%.
Estimated monthly branded searches for DSC worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Other head-to-heads among alarm panel brands
How each brand is measured
Brandwave collects information about searches that people make online using ADT’s and DSC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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