Brandwave

How popular isDSC in search?

In September 2026, there were an estimated 5.2K branded searches for DSC worldwide which is down 28.8% over the last 12 months. DSC holds 0.16% estimated Share of Search among alarm panel brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ADT54.2%
  2. Honeywell45.6%
  3. DSC0.16%
  4. Bosch0.05%
  5. Ring0.03%
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Which alarm panel brands compete with DSC?

DSC against alarm panel brands worldwide, by month

Share of Search by month for ADT, Honeywell, DSC. The figures are in the table below the chart.

View monthly share of search table
MonthADTHoneywellDSCBoschRing
Oct 202554.7%45.1%0.16%0.05%0.02%
Nov 202551.2%48.6%0.17%0.05%0.02%
Dec 202555.6%44.2%0.19%0.05%0.02%
Jan 202654.7%45.1%0.16%0.05%0.02%
Feb 202656.9%42.8%0.15%0.05%0.02%
Mar 202652.4%47.4%0.16%0.05%0.02%
Apr 202656.7%43.1%0.15%0.05%0.02%
May 202655.6%44.2%0.16%0.06%0.03%
Jun 202649.9%49.9%0.15%0.04%0.02%
Jul 202654.1%45.7%0.16%0.06%0.03%
Aug 202658.7%41%0.15%0.04%0.02%
Sep 202654.2%45.6%0.16%0.05%0.03%

  1. 1.ADT

    54.2%

    Held 1st. 535K estimated branded searches, -16.9% vs prior month. Share -4.6 points.

  2. 2.Honeywell

    45.6%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +4.5 points.

  3. 3.DSC

    0.16%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bosch

    0.05%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ring

    0.03%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between DSC and its closest rivals

Every comparison with DSC

How has branded search demand for DSC changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DSC worldwide fell from 7.3K to 5.2K.
  • Across the 12 months ending September 2026, DSC’s estimated Share of Search among alarm panel brands worldwide held steady at 0.16%.

How did search popularity change for alarm panel brands worldwide in September 2026?

  1. In September 2026, Honeywell gained estimated Share of Search among alarm panel brands worldwide, from 41% to 45.6%.

  2. In September 2026, ADT lost estimated Share of Search among alarm panel brands worldwide, from 58.7% to 54.2%.

  3. Estimated monthly branded searches for Bosch worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

  4. Estimated monthly branded searches for DSC worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

Where does DSC compete?

DSC is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Alarm panel brands3rd of 50.16%Shown above
Cricket gloves5th of 54.4%Show ranking
Cricket pads5th of 54.4%Show ranking

How is DSC measured?

Brandwave collects information about searches that people make online using DSC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • dsc alarm panel
  • dsc cricket

Do you work for DSC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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