Brandwave

How popular isDSC in search?

In August 2026, there were an estimated 3.6K branded searches for DSC worldwide which is down 33.3% over the last 11 months. DSC holds 0.03% estimated Share of Search among cricket pads worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. New Balance99.5%
  2. Gray-Nicolls0.2%
  3. Kookaburra0.2%
  4. SG0.07%
  5. DSC0.03%
  6. Gunn & Moore0.03%
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Which cricket pads compete with DSC?

DSC against cricket pads worldwide, by month

Share of Search by month for New Balance, DSC. The figures are in the table below the chart.

View monthly share of search table
MonthNew BalanceGray-NicollsKookaburraSGDSCGunn & Moore
Oct 202599.4%0.24%0.2%0.06%0.04%0.02%
Nov 202599.4%0.24%0.2%0.06%0.04%0.03%
Dec 202599.3%0.3%0.24%0.07%0.05%0.03%
Jan 202699.1%0.36%0.3%0.11%0.06%0.03%
Feb 202699.2%0.36%0.3%0.09%0.06%0.03%
Mar 202699.2%0.3%0.36%0.09%0.05%0.03%
Apr 202699.1%0.36%0.36%0.09%0.04%0.03%
May 202698.8%0.44%0.54%0.13%0.05%0.05%
Jun 202699.1%0.36%0.36%0.11%0.04%0.05%
Jul 202699.4%0.24%0.24%0.09%0.03%0.03%
Aug 202699.5%0.2%0.2%0.07%0.03%0.03%
Sep 2026——————

  1. 1.New Balance

    99.5%

    Held 1st. 13.6M estimated branded searches, +22.5% vs prior month. Share +0.1 points.

  2. 2.Gray-Nicolls

    0.2%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kookaburra

    0.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.SG

    0.07%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.DSC

    0.03%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Gunn & Moore

    0.03%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between DSC and its closest rivals

How has branded search demand for DSC changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DSC worldwide fell from 5.4K to 3.6K.
  • Across the 11 months ending August 2026, DSC’s estimated Share of Search among cricket pads worldwide held steady, from 0.04% to 0.03%.

How did search popularity change for cricket pads worldwide in August 2026?

  1. New Balance’s estimated Share of Search among cricket pads worldwide has gained ground for 3 months in a row, from 98.8% to 99.5% in August 2026.

  2. Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  3. Estimated monthly branded searches for SG worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  4. Estimated monthly branded searches for DSC worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

Where does DSC compete?

DSC is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cricket gloves5th of 60.03%Show ranking
Cricket pads5th of 60.03%Shown above

How is DSC measured?

Brandwave collects information about searches that people make online using DSC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dsc cricket

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How the Brand Demand Index is measured

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