Brandwave

How popular isArlo in search?

In September 2026, there were an estimated 367K branded searches for Arlo worldwide which is down 23.6% over the last 12 months. Arlo holds 31.3% estimated Share of Search among doorbell camera brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ADT68%
  2. Arlo31.3%
  3. Eufy0.69%
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Which doorbell camera brands compete with Arlo?

Arlo against doorbell camera brands worldwide, by month

Share of Search by month for ADT, Arlo. The figures are in the table below the chart.

View monthly share of search table
MonthADTArloEufy
Oct 202568.6%31%0.45%
Nov 202565.3%33.9%0.74%
Dec 202569.3%30.1%0.66%
Jan 202672.7%26.8%0.59%
Feb 202670.5%29%0.52%
Mar 202670.8%28.7%0.51%
Apr 202670.2%29.2%0.52%
May 202669.3%30.1%0.66%
Jun 202668.6%30.7%0.67%
Jul 202668%31.4%0.69%
Aug 202671.9%27.5%0.6%
Sep 202668%31.3%0.69%

  1. 1.ADT

    68%

    Held 1st. 535K estimated branded searches, -16.9% vs prior month. Share -3.9 points.

  2. 2.Arlo

    31.3%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +3.8 points.

  3. 3.Eufy

    0.69%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Arlo and its closest rivals

Every comparison with Arlo

How has branded search demand for Arlo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Arlo worldwide fell from 481K to 367K.
  • Across the 12 months ending September 2026, Arlo’s estimated Share of Search among doorbell camera brands worldwide peaked at 33.9% in November 2025 and was lowest at 26.8% in January 2026.

How did search popularity change for doorbell camera brands worldwide in September 2026?

  1. In September 2026, Arlo gained estimated Share of Search among doorbell camera brands worldwide, from 27.5% to 31.3%.

  2. In September 2026, ADT lost estimated Share of Search among doorbell camera brands worldwide, from 71.9% to 68%.

  3. Estimated monthly branded searches for Eufy worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

Where does Arlo compete?

Arlo is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home security camera brands4th of 612.7%Show ranking
Home alarm brands2nd of 524.8%Show ranking
Doorbell camera brands2nd of 331.3%Shown above
Video doorbell brands1st of 540.1%Show ranking
Door bell brands1st of 448.9%Show ranking

How is Arlo measured?

Brandwave collects information about searches that people make online using Arlo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • arlo
  • arlo camera
  • arlo essential
  • arlo pro
  • arlo security
  • arlo security camera
  • arlo ultra
  • home security arlo

Do you work for Arlo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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