ADT vs Kidde:Which is searched more?
In September 2026, ADT had more branded searches than Kidde among fire Alarm brands worldwide. ADT was estimated to have 535K branded searches compared to Kidde’s 33.1K, and held a 16.2% Share of Search versus Kidde’s 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ADT or Kidde?
Compare the fire alarm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ADT, Kidde. The figures are in the table below the chart.
View monthly share of search table
| Month | Siemens | Ring | ADT | Google Nest | Kidde | First Alert |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 31.9% | 17.2% | 18.1% | 0.85% | 0.57% |
| Nov 2025 | 35% | 31.3% | 13.5% | 18.8% | 0.77% | 0.52% |
| Dec 2025 | 31.1% | 34.2% | 14.4% | 18.9% | 0.84% | 0.57% |
| Jan 2026 | 31.7% | 32.1% | 17.3% | 17.1% | 1.1% | 0.7% |
| Feb 2026 | 34% | 34% | 16.7% | 13.8% | 0.92% | 0.5% |
| Mar 2026 | 36.6% | 31.1% | 18.2% | 12.5% | 0.99% | 0.67% |
| Apr 2026 | 37% | 30.7% | 17.9% | 12.6% | 1% | 0.67% |
| May 2026 | 36.5% | 30.5% | 17% | 14.5% | 0.99% | 0.54% |
| Jun 2026 | 34.9% | 33.4% | 15.7% | 14.6% | 0.78% | 0.63% |
| Jul 2026 | 36.3% | 31.8% | 15.9% | 14.6% | 0.81% | 0.66% |
| Aug 2026 | 34.9% | 32.8% | 18.4% | 12.3% | 0.78% | 0.78% |
| Sep 2026 | 37% | 32.7% | 16.2% | 12.3% | 1% | 0.82% |
How has the ADT and Kidde comparison changed over the last 12 months?
3 findings
- ADT was ahead of Kidde in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ADT’s estimated Share of Search among fire Alarm brands worldwide moved from 17.2% to 16.2%, and its estimated monthly branded searches moved from 667K to 535K.
- Across the 12 months ending September 2026, Kidde’s estimated Share of Search among fire Alarm brands worldwide moved from 0.85% to 1%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for fire Alarm brands worldwide in September 2026?
2 changes
In September 2026, ADT lost estimated Share of Search among fire Alarm brands worldwide, from 18.4% to 16.2%.
In September 2026, Kidde rose from 6th to 5th among fire Alarm brands worldwide.
Other head-to-heads among fire Alarm brands
How each brand is measured
Brandwave collects information about searches that people make online using ADT’s and Kidde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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