Brandwave

Fire alarm brands:Which are searched most?

In September 2026, Siemens was the most searched among fire alarm brands worldwide, with an estimated 1.2M branded searches and 59.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Siemens59.1%
  2. ADT25.9%
  3. Google Nest11.9%
  4. Kidde1.6%
  5. First Alert1.3%
  6. Ring0.06%

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Share of SearchLeaderboard

Compare the fire alarm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fire alarm brands worldwide, by month

Share of Search by month for Siemens, ADT, Google Nest. The figures are in the table below the chart.

View monthly share of search table
MonthSiemensADTGoogle NestKiddeFirst AlertRing
Oct 202552.8%28.8%15.9%1.4%0.96%0.07%
Nov 202558%22.4%17.4%1.3%0.86%0.06%
Dec 202553.2%24.7%19.6%1.4%0.97%0.07%
Jan 202652.5%28.7%15.8%1.7%1.2%0.08%
Feb 202656.2%27.5%13.9%1.5%0.83%0.07%
Mar 202657.3%28.5%11.5%1.6%1%0.08%
Apr 202657.7%28%11.6%1.6%1.1%0.06%
May 202657%26.5%14.1%1.5%0.85%0.06%
Jun 202657.5%25.9%14.2%1.3%1%0.06%
Jul 202659.5%26%12%1.3%1.1%0.06%
Aug 202656.3%29.7%11.4%1.3%1.3%0.06%
Sep 202659.1%25.9%11.9%1.6%1.3%0.06%

This month’s ranking, September 2026

  1. 1.Siemens

    59.1%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.ADT

    25.9%

    Held 2nd. 535K estimated branded searches, -16.9% vs prior month. Share -3.8 points.

  3. 3.Google Nest

    11.9%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Kidde

    1.6%

    Moved from 5th to 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  5. 5.First Alert

    1.3%

    Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Ring

    0.06%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among fire alarm brands worldwide?

In September 2026, Siemens was the most searched among fire alarm brands worldwide, with an estimated 1.2M branded searches and 59.1% estimated Share of Search within this set. ADT is in 2nd place, 33.2 percentage points behind at 25.9% Share of Search.

Global fire alarm brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Siemens52.8% → 59.1%59.5%Jul 202652.5%Jan 20261st
ADT28.8% → 25.9%29.7%Aug 202622.4%Nov 20252nd
Google Nest15.9% → 11.9%19.6%Dec 202511.4%Aug 20263rd
Kidde1.4% → 1.6%1.7%Jan 20261.3%Aug 20264th
First Alert0.96% → 1.3%1.3%Sep 20260.83%Feb 20265th
Ring0.07% → 0.06%0.08%Jan 20260.06%Aug 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Siemens’ estimated Share of Search among fire alarm brands worldwide increased from 52.8% to 59.1%.
  • Across the 12 months ending September 2026, ADT’s estimated Share of Search among fire alarm brands worldwide decreased from 28.8% to 25.9%.
  • Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among fire alarm brands worldwide decreased from 15.9% to 11.9%.
  • Across the 12 months ending September 2026, Siemens’ estimated Share of Search among fire alarm brands worldwide peaked at 59.5% in July 2026 and was lowest at 52.5% in January 2026.
  • Across the 12 months ending September 2026, ADT’s estimated Share of Search among fire alarm brands worldwide peaked at 29.7% in August 2026 and was lowest at 22.4% in November 2025.
  • Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among fire alarm brands worldwide peaked at 19.6% in December 2025 and was lowest at 11.4% in August 2026.
  • Across the 12 months ending September 2026, Kidde, First Alert and Ring held steady: their estimated Share of Search among fire alarm brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for fire alarm brands worldwide in September 2026?

  1. In September 2026, Siemens gained estimated Share of Search among fire alarm brands worldwide, from 56.3% to 59.1%.

  2. In September 2026, Google Nest gained estimated Share of Search among fire alarm brands worldwide, from 11.4% to 11.9%.

  3. In September 2026, ADT lost estimated Share of Search among fire alarm brands worldwide, from 29.7% to 25.9%.

  4. In September 2026, Kidde rose from 5th to 4th among fire alarm brands worldwide.

  5. In September 2026, First Alert fell from 4th to 5th among fire alarm brands worldwide.

  6. Estimated monthly branded searches for Ring worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

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