How popular isSiemens in search?
In September 2026, there were an estimated 1.2M branded searches for Siemens worldwide which held steady over the last 12 months. Siemens holds 59.1% estimated Share of Search among fire alarm brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Siemens59.1%
ADT25.9%
Google Nest11.9%Kidde1.6%
First Alert1.3%
Ring0.06%
Follow Siemens and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which fire alarm brands compete with Siemens?
Share of Search by month for Siemens, ADT, Google Nest. The figures are in the table below the chart.
View monthly share of search table
| Month | Siemens | ADT | Google Nest | Kidde | First Alert | Ring |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 28.8% | 15.9% | 1.4% | 0.96% | 0.07% |
| Nov 2025 | 58% | 22.4% | 17.4% | 1.3% | 0.86% | 0.06% |
| Dec 2025 | 53.2% | 24.7% | 19.6% | 1.4% | 0.97% | 0.07% |
| Jan 2026 | 52.5% | 28.7% | 15.8% | 1.7% | 1.2% | 0.08% |
| Feb 2026 | 56.2% | 27.5% | 13.9% | 1.5% | 0.83% | 0.07% |
| Mar 2026 | 57.3% | 28.5% | 11.5% | 1.6% | 1% | 0.08% |
| Apr 2026 | 57.7% | 28% | 11.6% | 1.6% | 1.1% | 0.06% |
| May 2026 | 57% | 26.5% | 14.1% | 1.5% | 0.85% | 0.06% |
| Jun 2026 | 57.5% | 25.9% | 14.2% | 1.3% | 1% | 0.06% |
| Jul 2026 | 59.5% | 26% | 12% | 1.3% | 1.1% | 0.06% |
| Aug 2026 | 56.3% | 29.7% | 11.4% | 1.3% | 1.3% | 0.06% |
| Sep 2026 | 59.1% | 25.9% | 11.9% | 1.6% | 1.3% | 0.06% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.1% | 1.2M | 0% | +2.8 points | |
| 2, held 2nd | 25.9% | 535K | -16.9% | -3.8 points | |
| 3, held 3rd | 11.9% | 246K | 0% | +0.6 points | |
| 4, moved from 5th to 4th | 1.6% | 33.1K | +22.1% | +0.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.3% | 27.1K | 0% | +0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.06% | 1.3K | 0% | 0 points |
1.
Siemens59.1%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.8 points.
2.
ADT25.9%
Held 2nd. 535K estimated branded searches, -16.9% vs prior month. Share -3.8 points.
11.9%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.
1.6%
Moved from 5th to 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.
1.3%
Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Ring0.06%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Siemens and its closest rivals
Every comparison with Siemens
28 comparisons
- Hisense vs Siemens
- Schneider Electric vs Siemens
- ABB vs Siemens
- ADT vs Siemens
- Beko vs Siemens
- Honeywell vs Siemens
- Eaton vs Siemens
- GE Vernova vs Siemens
- Google Nest vs Siemens
- Siemens vs Testo
- Rockwell Automation vs Siemens
- Samsung vs Siemens
- Siemens vs Synopsys
- Altium vs Siemens
- Kidde vs Siemens
- Landis+Gyr vs Siemens
- First Alert vs Siemens
- Enel X vs Siemens
- Itron vs Siemens
- MSA vs Siemens
- Siemens vs Zuken
- Bosch vs Siemens
- EnergyCAP vs Siemens
- GridPoint vs Siemens
- Ring vs Siemens
- Hitachi vs Siemens
- Miele vs Siemens
- Cadence vs Siemens
How has branded search demand for Siemens changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Siemens worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, Siemens’ estimated Share of Search among fire alarm brands worldwide increased from 52.8% to 59.1%.
- Across the 12 months ending September 2026, Siemens’ estimated Share of Search among fire alarm brands worldwide peaked at 59.5% in July 2026 and was lowest at 52.5% in January 2026.
How did search popularity change for fire alarm brands worldwide in September 2026?
6 changes
In September 2026, Siemens gained estimated Share of Search among fire alarm brands worldwide, from 56.3% to 59.1%.
In September 2026, Google Nest gained estimated Share of Search among fire alarm brands worldwide, from 11.4% to 11.9%.
In September 2026, ADT lost estimated Share of Search among fire alarm brands worldwide, from 29.7% to 25.9%.
In September 2026, Kidde rose from 5th to 4th among fire alarm brands worldwide.
In September 2026, First Alert fell from 4th to 5th among fire alarm brands worldwide.
Estimated monthly branded searches for Ring worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Where does Siemens compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Industrial automation platforms | 1st of 5 | 40.6% | Show ranking |
| Medium voltage switchgear brands | 1st of 4 | 43.4% | Show ranking |
| Slimline dishwasher brands | 1st of 6 | 49.6% | Show ranking |
| Smart grid platforms | 1st of 5 | 55.6% | Show ranking |
| Fire alarm brands | 1st of 6 | 59.1% | Shown above |
| Energy management software | 1st of 5 | 63.5% | Show ranking |
| VFD drives brands | 1st of 3 | 68.9% | Show ranking |
| Flame detector brands | 1st of 4 | 72.3% | Show ranking |
| Electronic design automation software | 1st of 5 | 87.8% | Show ranking |
| Gas analyzer brands | 1st of 3 | 90% | Show ranking |
How is Siemens measured?
Brandwave collects information about searches that people make online using Siemens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- siemens
Do you work for Siemens? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Siemens your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.