How popular isRing in search?
In September 2026, there were an estimated 1.1M branded searches for Ring worldwide which is down 13% over the last 12 months. Ring holds 32.7% estimated Share of Search among fire alarm brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Siemens37%
Ring32.7%
ADT16.2%
Google Nest12.3%Kidde1%
First Alert0.82%
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Which fire alarm brands compete with Ring?
Share of Search by month for Siemens, Ring, ADT, Google Nest. The figures are in the table below the chart.
View monthly share of search table
| Month | Siemens | Ring | ADT | Google Nest | Kidde | First Alert |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 31.9% | 17.2% | 18.1% | 0.85% | 0.57% |
| Nov 2025 | 35% | 31.3% | 13.5% | 18.8% | 0.77% | 0.52% |
| Dec 2025 | 31.1% | 34.2% | 14.4% | 18.9% | 0.84% | 0.57% |
| Jan 2026 | 31.7% | 32.1% | 17.3% | 17.1% | 1.1% | 0.7% |
| Feb 2026 | 34% | 34% | 16.7% | 13.8% | 0.92% | 0.5% |
| Mar 2026 | 36.6% | 31.1% | 18.2% | 12.5% | 0.99% | 0.67% |
| Apr 2026 | 37% | 30.7% | 17.9% | 12.6% | 1% | 0.67% |
| May 2026 | 36.5% | 30.5% | 17% | 14.5% | 0.99% | 0.54% |
| Jun 2026 | 34.9% | 33.4% | 15.7% | 14.6% | 0.78% | 0.63% |
| Jul 2026 | 36.3% | 31.8% | 15.9% | 14.6% | 0.81% | 0.66% |
| Aug 2026 | 34.9% | 32.8% | 18.4% | 12.3% | 0.78% | 0.78% |
| Sep 2026 | 37% | 32.7% | 16.2% | 12.3% | 1% | 0.82% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37% | 1.2M | 0% | +2.1 points | |
| 2, held 2nd | 32.7% | 1.1M | -6% | -0.1 points | |
| 3, held 3rd | 16.2% | 535K | -16.9% | -2.2 points | |
| 4, held 4th | 12.3% | 406K | -5.7% | 0 points | |
| 5, moved from 6th to 5th | 1% | 33.1K | +22.1% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.82% | 27.1K | 0% | 0 pointsmoved from 5th to 6th |
1.
Siemens37%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.1 points.
2.
Ring32.7%
Held 2nd. 1.1M estimated branded searches, -6% vs prior month. Share -0.1 points.
3.
ADT16.2%
Held 3rd. 535K estimated branded searches, -16.9% vs prior month. Share -2.2 points.
12.3%
Held 4th. 406K estimated branded searches, -5.7% vs prior month. Share 0 points.
5.
1%
Moved from 6th to 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
0.82%
Moved from 5th to 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Ring and its closest rivals
Every comparison with Ring
25 comparisons
- Govee vs Ring
- Ring vs Siemens
- Eufy vs Ring
- ADT vs Ring
- Reolink vs Ring
- Honeywell vs Ring
- Google Nest vs Ring
- Philips Hue vs Ring
- Arlo vs Ring
- Ring vs Wyze
- Ring vs SimpliSafe
- Bosch vs Ring
- Quell vs Ring
- Furbo vs Ring
- Kidde vs Ring
- First Alert vs Ring
- Clipsal vs Ring
- Festive Lights vs Ring
- Petcube vs Ring
- Ring vs SolarCentre
- Auraglow vs Ring
- Lutec vs Ring
- DSC vs Ring
- Hardoll vs Ring
- Ring vs Skymee
How has branded search demand for Ring changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ring worldwide fell from 1.2M to 1.1M.
- Across the 12 months ending September 2026, Ring’s estimated Share of Search among fire alarm brands worldwide increased from 31.9% to 32.7%.
- Across the 12 months ending September 2026, Ring’s estimated Share of Search among fire alarm brands worldwide peaked at 34.2% in December 2025 and was lowest at 30.5% in May 2026.
- Across the 12 months ending September 2026, Ring fell from 1st to 2nd among fire alarm brands worldwide.
How did search popularity change for fire alarm brands worldwide in September 2026?
6 changes
In September 2026, Siemens gained estimated Share of Search among fire alarm brands worldwide, from 34.9% to 37%.
In September 2026, ADT lost estimated Share of Search among fire alarm brands worldwide, from 18.4% to 16.2%.
In September 2026, Kidde rose from 6th to 5th among fire alarm brands worldwide.
In September 2026, First Alert fell from 5th to 6th among fire alarm brands worldwide.
Estimated monthly branded searches for Google Nest worldwide fell 42.4% over 12 measured months, from 705K to 406K in September 2026.
Estimated monthly branded searches for Ring worldwide fell 13% over 12 measured months, from 1.2M to 1.1M in September 2026.
Where does Ring compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Outdoor lighting | 2nd of 6 | 14.2% | Show ranking |
| Garden light brands | 2nd of 5 | 14.2% | Show ranking |
| Home security camera brands | 1st of 6 | 30.2% | Show ranking |
| Video doorbell brands | 1st of 5 | 32.5% | Show ranking |
| Fire alarm brands | 2nd of 6 | 32.7% | Shown above |
| Home alarm brands | 1st of 5 | 34.4% | Show ranking |
| Door bell brands | 1st of 4 | 38.4% | Show ranking |
| Pet camera brands | 1st of 6 | 46.2% | Show ranking |
| Alarm panel brands | 1st of 5 | 48.2% | Show ranking |
| Smoke alarm brands | 1st of 6 | 65.4% | Show ranking |
How is Ring measured?
Brandwave collects information about searches that people make online using Ring’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- camera ring
- home security ring
- ring camera
- ring doorbell
- ring floodlight cam
- ring security camera
- ring video doorbell
Who owns Ring?
Ring is owned by 
Amazon Connect, 
Amazon Music, Amazon SES, Amazon Web Services, 
Audible, 
eero and
Do you work for Ring? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ring your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.