Brandwave

Ring vs Siemens:Which is searched more?

In September 2026, Siemens had more branded searches than Ring among fire Alarm brands worldwide. Siemens was estimated to have 1.2M branded searches compared to Ring’s 1.1M, and held a 23.8% Share of Search versus Ring’s 21%. These are worldwide searches for English-language branded terms.

Share of Search among fire Alarm brands worldwide in September 2026Which is more popular in search, Ring or Siemens?
Ring21%1.1M searches
vs
Siemens23.8%1.2M searches

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Which is more popular in search, Ring or Siemens?

Compare the fire alarm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ring and Siemens among fire Alarm brands worldwide, by month

Share of Search by month for Siemens, Ring. The figures are in the table below the chart.

View monthly share of search table
MonthSmartSiemensRingADTGoogle NestKiddeFirst Alert
Oct 202532%21.4%21.7%11.7%12.3%0.58%0.39%
Nov 202529.9%24.5%22%9.5%13.2%0.54%0.36%
Dec 202531.8%21.2%23.3%9.8%12.9%0.58%0.39%
Jan 202632.2%21.5%21.8%11.8%11.6%0.71%0.48%
Feb 202633.8%22.5%22.5%11%9.2%0.61%0.33%
Mar 202635.4%23.6%20.1%11.8%8.1%0.64%0.43%
Apr 202635.7%23.8%19.7%11.5%8.1%0.65%0.43%
May 202635.4%23.6%19.7%11%9.4%0.64%0.35%
Jun 202634.4%22.9%21.9%10.3%9.6%0.51%0.42%
Jul 202630.9%25.1%22%11%10.1%0.56%0.46%
Aug 202634.4%22.9%21.5%12.1%8.1%0.51%0.51%
Sep 202635.7%23.8%21%10.4%7.9%0.65%0.53%

How has the Ring and Siemens comparison changed over the last 12 months?

  • The lead changed hands 3 times in the 12 months ending September 2026: Siemens took it in November 2025, Ring took it in December 2025, Siemens took it in February 2026.
  • Across the 12 months ending September 2026, Ring’s estimated Share of Search among fire Alarm brands worldwide moved from 21.7% to 21%, and its estimated monthly branded searches moved from 1.2M to 1.1M.
  • Across the 12 months ending September 2026, Siemens’ estimated Share of Search among fire Alarm brands worldwide moved from 21.4% to 23.8%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for fire Alarm brands worldwide in September 2026?

  1. In September 2026, Siemens gained estimated Share of Search among fire Alarm brands worldwide, from 22.9% to 23.8%.

  2. In September 2026, Ring lost estimated Share of Search among fire Alarm brands worldwide, from 21.5% to 21%.

Other head-to-heads among fire Alarm brands

How each brand is measured

Brandwave collects information about searches that people make online using Ring’s and Siemens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ring

7 branded search terms

  • camera ring
  • home security ring
  • ring camera
  • ring doorbell
  • ring floodlight cam
  • ring security camera
  • ring video doorbell

Siemens

1 branded search term

  • siemens

How the Brand Demand Index is measured

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