Brandwave

How popular isGoogle Nest in search?

In September 2026, there were an estimated 406K branded searches for Google Nest worldwide which is down 42.4% over the last 12 months. Google Nest holds 8.5% estimated Share of Search among home security camera brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ring37.2%
  2. Reolink17.8%
  3. Eufy15.5%
  4. Arlo12.7%
  5. Google Nest8.5%
  6. Wyze8.4%
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Where does Google Nest compete?

Google Nest is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home security camera brands5th of 68.5%Shown below
Fire alarm brands3rd of 611.9%Show ranking
Smart speaker brands4th of 515.4%Show ranking
Mesh wifi brands2nd of 524.6%Show ranking
Smart thermostat brands1st of 541.9%Show ranking
Video doorbell brands2nd of 540.1%Show ranking
Door bell brands2nd of 448.9%Show ranking
Smoke alarm brands1st of 659.7%Show ranking

Which home security camera brands compete with Google Nest?

Google Nest against home security camera brands worldwide, by month

Share of Search by month for Ring, Reolink, Eufy, Arlo, Google Nest, Wyze. The figures are in the table below the chart.

View monthly share of search table
MonthRingReolinkEufyArloGoogle NestWyze
Oct 202537.4%15%13.5%14.5%11.1%8.5%
Nov 202535.7%16.1%14.8%13%12%8.4%
Dec 202538.8%14.6%13.1%12.2%13%8.2%
Jan 202638.2%15.3%13.5%13%11.4%8.7%
Feb 202640.4%14.1%12%14.3%10%9.3%
Mar 202635.8%17.1%14.4%14.6%8.5%9.6%
Apr 202634.7%16.9%14.1%15%8.4%10.9%
May 202634.8%17.1%14.3%14%10.3%9.5%
Jun 202637.7%17.3%14.6%12.7%9.7%8%
Jul 202636.7%17.9%15%13.5%8.5%8.4%
Aug 202637.5%17.1%16.3%12.9%8%8.1%
Sep 202637.2%17.8%15.5%12.7%8.5%8.4%

  1. 1.Ring

    37.2%

    Held 1st. 1.1M estimated branded searches, -6% vs prior month. Share -0.3 points.

  2. 2.Reolink

    17.8%

    Held 2nd. 516K estimated branded searches, -1.3% vs prior month. Share +0.7 points.

  3. 3.Eufy

    15.5%

    Held 3rd. 448K estimated branded searches, -10.4% vs prior month. Share -0.9 points.

  4. 4.Arlo

    12.7%

    Held 4th. 367K estimated branded searches, -6.8% vs prior month. Share -0.2 points.

  5. 5.Google Nest

    8.5%

    Moved from 6th to 5th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Wyze

    8.4%

    Moved from 5th to 6th. 242K estimated branded searches, -2.4% vs prior month. Share +0.2 points.

Compare search popularity between Google Nest and its closest rivals

Every comparison with Google Nest

How has branded search demand for Google Nest changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Nest worldwide fell from 705K to 406K.
  • Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among home security camera brands worldwide decreased from 11.1% to 8.5%.
  • Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among home security camera brands worldwide peaked at 13% in December 2025 and was lowest at 8% in August 2026.

How did search popularity change for home security camera brands worldwide in September 2026?

  1. In September 2026, Reolink gained estimated Share of Search among home security camera brands worldwide, from 17.1% to 17.8%.

  2. In September 2026, Eufy lost estimated Share of Search among home security camera brands worldwide, from 16.3% to 15.5%.

  3. In September 2026, Google Nest rose from 6th to 5th among home security camera brands worldwide.

  4. In September 2026, Wyze fell from 5th to 6th among home security camera brands worldwide.

  5. Estimated monthly branded searches for Arlo worldwide fell 23.6% over 12 measured months, from 481K to 367K in September 2026.

  6. Estimated monthly branded searches for Ring worldwide fell 13% over 12 measured months, from 1.2M to 1.1M in September 2026.

How is Google Nest measured?

Brandwave collects information about searches that people make online using Google Nest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • google nest
  • google nest thermostat
  • googlenest
  • nest thermostat

How the Brand Demand Index is measured

Do you work for Google Nest? To request corrections or removal please contact us via our support page and we will be happy to assist.

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