How popular isGoogle Nest in search?

In September 2026, there were an estimated 406K branded searches for Google Nest worldwide which is down 42.4% over the last 12 months. Google Nest holds 48.9% estimated Share of Search among door bell brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which door bell brands compete with Google Nest?

Google Nest against door bell brands worldwide, by month

Month	Arlo	Google Nest	Eufy	Ring
Oct 2025	44.1%	53.9%	0.64%	1.4%
Nov 2025	39.3%	58.8%	0.86%	1.1%
Dec 2025	34.7%	63.4%	0.76%	1.1%
Jan 2026	39.3%	58.8%	0.86%	1.1%
Feb 2026	44.1%	53.9%	0.79%	1.2%
Mar 2026	48.9%	48.9%	0.87%	1.3%
Apr 2026	48.9%	48.9%	0.87%	1.3%
May 2026	44%	53.8%	0.97%	1.2%
Jun 2026	44%	53.8%	0.97%	1.2%
Jul 2026	48.8%	48.8%	1.1%	1.3%
Aug 2026	48.8%	48.8%	1.1%	1.3%
Sep 2026	48.9%	48.9%	1.1%	1.1%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Arlo	48.9%	246K	0%	+0.1 points
2, held 2nd	Google Nest Google	48.9%	246K	0%	+0.1 points
3, moved from 4th to 3rd	Eufy Anker	1.1%	5.4K	0%	0 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Ring Amazon	1.1%	5.4K	-18.2%	-0.2 pointsmoved from 3rd to 4th

1.Arlo
48.9%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.Google Nest
48.9%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.Eufy
1.1%
Moved from 4th to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
4.Ring
1.1%
Moved from 3rd to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between Google Nest and its closest rivals

How has branded search demand for Google Nest changed worldwide over the last 12 months?

4 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Google Nest worldwide fell from 705K to 406K.
Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among door bell brands worldwide decreased from 53.9% to 48.9%.
Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among door bell brands worldwide peaked at 63.4% in December 2025 and was lowest at 48.8% in July 2026.
Across the 12 months ending September 2026, Google Nest fell from 1st to 2nd among door bell brands worldwide.

How did search popularity change for door bell brands worldwide in September 2026?

4 changes

In September 2026, Eufy rose from 4th to 3rd among door bell brands worldwide.
In September 2026, Ring fell from 3rd to 4th among door bell brands worldwide.
Estimated monthly branded searches for Google Nest worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Estimated monthly branded searches for Arlo worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Where does Google Nest compete?

Google Nest is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Home security camera brands	5th of 6	8.5%	Show ranking
Fire alarm brands	3rd of 6	11.9%	Show ranking
Smart speaker brands	4th of 5	15.4%	Show ranking
Mesh wifi brands	2nd of 5	24.6%	Show ranking
Smart thermostat brands	1st of 5	41.9%	Show ranking
Video doorbell brands	2nd of 5	40.1%	Show ranking
Door bell brands	2nd of 4	48.9%	Shown above
Smoke alarm brands	1st of 6	59.7%	Show ranking

How is Google Nest measured?

Brandwave collects information about searches that people make online using Google Nest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms