Brandwave

Arlo vs Google Nest:Which is searched more?

In September 2026, Google Nest had more branded searches than Arlo among door Bell brands worldwide. Google Nest was estimated to have 406K branded searches compared to Arlo’s 367K, and held a 14.4% Share of Search versus Arlo’s 13%. These are worldwide searches for English-language branded terms.

Share of Search among door Bell brands worldwide in September 2026Which is more popular in search, Arlo or Google Nest?
Arlo13%367K searches
vs
Google Nest14.4%406K searches
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Which is more popular in search, Arlo or Google Nest?

Compare the door bell brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arlo and Google Nest among door Bell brands worldwide, by month

Share of Search by month for Google Nest, Arlo. The figures are in the table below the chart.

View monthly share of search table
MonthRingEufyGoogle NestArloWiredRemoteFront
Oct 202536.2%28.5%20.6%14.1%0.53%0.08%0.07%
Nov 202534.6%31.4%20.8%12.6%0.47%0.07%0.06%
Dec 202537%30.2%20.5%11.7%0.5%0.06%0.07%
Jan 202637.4%29.3%19.9%12.8%0.55%0.09%0.08%
Feb 202641%26.8%16.7%14.5%0.75%0.11%0.07%
Mar 202636.3%32.7%14.6%14.8%1.4%0.12%0.09%
Apr 202637%30.6%15.2%16%0.99%0.11%0.09%
May 202635.6%32.4%16.9%14.3%0.63%0.12%0.07%
Jun 202638.1%31.6%16.7%12.9%0.59%0.13%0.07%
Jul 202637.6%30.5%17.3%13.8%0.64%0.13%0.07%
Aug 202638.2%33.6%14.3%13.2%0.49%0.1%0.07%
Sep 202638.1%33.7%14.4%13%0.64%0.11%0.07%

How has the Arlo and Google Nest comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Arlo took it in March 2026, Google Nest took it in May 2026.
  • Across the 12 months ending September 2026, Arlo’s estimated Share of Search among door Bell brands worldwide moved from 14.1% to 13%, and its estimated monthly branded searches moved from 481K to 367K.
  • Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among door Bell brands worldwide moved from 20.6% to 14.4%, and its estimated monthly branded searches moved from 705K to 406K.

How did search popularity change for door Bell brands worldwide in September 2026?

  1. Estimated monthly branded searches for Google Nest worldwide fell 42.4% over 12 measured months, from 705K to 406K in September 2026.

  2. Estimated monthly branded searches for Arlo worldwide fell 23.6% over 12 measured months, from 481K to 367K in September 2026.

Other head-to-heads among door Bell brands

How each brand is measured

Brandwave collects information about searches that people make online using Arlo’s and Google Nest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arlo

8 branded search terms

  • arlo
  • arlo camera
  • arlo essential
  • arlo pro
  • arlo security
  • arlo security camera
  • arlo ultra
  • home security arlo

Google Nest

4 branded search terms

  • google nest
  • google nest thermostat
  • googlenest
  • nest thermostat

How the Brand Demand Index is measured

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